Strategies to implement keywords in your content
Posted: Tue Feb 11, 2025 4:43 am
For the time being, it is usually best to use long-tail keywords with low difficulty … Unless the search volume drops with its competitiveness. In that case, it is worth taking a little risk.
The advantage of long-tail keywords is that, as we ukraine mobile database said, they attract users who are looking for something specific , be it information, products or services. Therefore, you can know how to adapt your offer to meet what they demand… Which translates into higher CTRs.
In any case, the most effective advice for selecting keywords is to always rely on metrics and never (or almost never) on intuition. After all, numbers don't lie.
To be successful on the web, it is important to keep in mind that search engines have recently tended to favour quality content . That is, pages that have good authority and are written not for robots, but for human readers… Something that is possible thanks to the development of AI.
Doing SEO, then, is not about including keywords willy-nilly in the content you create and on your website. On the contrary, it involves using them strategically to attract the attention of both the search engine and the users. This will allow you to appear among the top positions in the SERP and, on the other, get clicks. To achieve this, there are two specific issues that need to be taken into account:
Avoiding keyword stuffing
In order for search engines to recognize that an article or website is associated with a certain keyword, it has to appear several times . The number varies depending on the length of the text. However, the most important thing is not to mention it every now and then (i.e. “keyword stuffing”), or just two or three times. As a rough estimate, calculate that the primary keyword should appear once per paragraph , although in some of them it can (and should) be replaced by secondary keywords.
The advantage of long-tail keywords is that, as we ukraine mobile database said, they attract users who are looking for something specific , be it information, products or services. Therefore, you can know how to adapt your offer to meet what they demand… Which translates into higher CTRs.
In any case, the most effective advice for selecting keywords is to always rely on metrics and never (or almost never) on intuition. After all, numbers don't lie.
To be successful on the web, it is important to keep in mind that search engines have recently tended to favour quality content . That is, pages that have good authority and are written not for robots, but for human readers… Something that is possible thanks to the development of AI.
Doing SEO, then, is not about including keywords willy-nilly in the content you create and on your website. On the contrary, it involves using them strategically to attract the attention of both the search engine and the users. This will allow you to appear among the top positions in the SERP and, on the other, get clicks. To achieve this, there are two specific issues that need to be taken into account:
Avoiding keyword stuffing
In order for search engines to recognize that an article or website is associated with a certain keyword, it has to appear several times . The number varies depending on the length of the text. However, the most important thing is not to mention it every now and then (i.e. “keyword stuffing”), or just two or three times. As a rough estimate, calculate that the primary keyword should appear once per paragraph , although in some of them it can (and should) be replaced by secondary keywords.