You can offer discounts or refunds if you feel
Posted: Tue Feb 11, 2025 5:13 am
If you want to leverage user-generated content to generate leads, respond to both positive and negative reviews. Respond to positive reviews by thanking them and showing them how much you appreciate their effort. Also, ask them for permission to share their positive response on your website or social media.
But if you do receive negative feedback, instead of running away, getting defensive, or ignoring that feedback, respond to it and ask about their problem in a non-confrontational way.
the criticism is justified. It will build your reputation in the community and can turn a bad review into a means of generating better leads.
Give customers a reason to review
Finally, give your customers a reason to leave a review on your website. This can range from personalized thank you notes to elaborate rewards and discounts. You can even post a photo of the customer with their review to give it an extra boost. You're sure to get more reviews.
Visual testimonies
According to a report , over 60% of Millennials and Gen Z prefer to bolivia phone number data purchase through visual search more than any other technology. You can leverage this fact to your advantage and use visual content to improve conversion rates. These testimonials can strike a chord with customers at every stage of the buyer’s journey.
Sandwich Video's testimonial video for Slack illustrates how a great visual testimonial works.
Source: Slack Youtube
This video takes a unique approach and shows the benefits of using the product from multiple perspectives, from the CEO to the regular employees. Ultimately, it shows how the product meets the demand of the users, which is the goal of the review.
After watching this testimonial video, organizations facing similar issues will relate to it and switch to using Slack, leading to better lead generation and conversion.
These are other advantages of using visual content to improve conversion rates .
Greater credibility and trust
Seeing and hearing real people talk about a product or service and seeing how they use it builds credibility and trust. It’s more effective than seeing written reviews and creates an authenticity that resonates with potential customers.
But if you do receive negative feedback, instead of running away, getting defensive, or ignoring that feedback, respond to it and ask about their problem in a non-confrontational way.
the criticism is justified. It will build your reputation in the community and can turn a bad review into a means of generating better leads.
Give customers a reason to review
Finally, give your customers a reason to leave a review on your website. This can range from personalized thank you notes to elaborate rewards and discounts. You can even post a photo of the customer with their review to give it an extra boost. You're sure to get more reviews.
Visual testimonies
According to a report , over 60% of Millennials and Gen Z prefer to bolivia phone number data purchase through visual search more than any other technology. You can leverage this fact to your advantage and use visual content to improve conversion rates. These testimonials can strike a chord with customers at every stage of the buyer’s journey.
Sandwich Video's testimonial video for Slack illustrates how a great visual testimonial works.
Source: Slack Youtube
This video takes a unique approach and shows the benefits of using the product from multiple perspectives, from the CEO to the regular employees. Ultimately, it shows how the product meets the demand of the users, which is the goal of the review.
After watching this testimonial video, organizations facing similar issues will relate to it and switch to using Slack, leading to better lead generation and conversion.
These are other advantages of using visual content to improve conversion rates .
Greater credibility and trust
Seeing and hearing real people talk about a product or service and seeing how they use it builds credibility and trust. It’s more effective than seeing written reviews and creates an authenticity that resonates with potential customers.