Tightly Integrated Into Yandex
Posted: Sun Dec 22, 2024 9:51 am
Competent reputation management will help to avoid this. What is SERM SERM (Search Engine Reputation Management) is one of the types of Internet marketing that is aimed at working with the brand's reputation on the Internet. The essence is that search engines give the user the information that will form a positive opinion about the company. SERM is relatively newa tool in the IT services market that will allow you to manage your reputation in search results.
In fact, this is a set of measures aimed at reducing negativity kuwait whatsapp number on the Internet and working with search engine optimization. SERM does not bring new customers to sales funnels - the main "feature" is completely different: it increases the conversion of other marketing tools. Let's look at an example. An online store selling New Year's gifts launched contextual advertising in Yandex.
A potential buyer was interested in the offer, but decided to read reviews. The first thing he saw was an angry review from one of the customers. He was not delivered what he ordered, and in response - silence. Without feedback from the online store, the situation looks even more unpleasant. Most likely, the potential buyer will not take risks and will look for a New Year's gift elsewhere.
Let's say, in response to the same angry review, a company representative responded and offered compensation: replace the product within 24 hours or provide a discount on the next purchase. Do you agree, a completely different impression? Perhaps this is not an isolated case, but at least it is clear that you will not be "cheated" in case of force majeure.
In fact, this is a set of measures aimed at reducing negativity kuwait whatsapp number on the Internet and working with search engine optimization. SERM does not bring new customers to sales funnels - the main "feature" is completely different: it increases the conversion of other marketing tools. Let's look at an example. An online store selling New Year's gifts launched contextual advertising in Yandex.
A potential buyer was interested in the offer, but decided to read reviews. The first thing he saw was an angry review from one of the customers. He was not delivered what he ordered, and in response - silence. Without feedback from the online store, the situation looks even more unpleasant. Most likely, the potential buyer will not take risks and will look for a New Year's gift elsewhere.
Let's say, in response to the same angry review, a company representative responded and offered compensation: replace the product within 24 hours or provide a discount on the next purchase. Do you agree, a completely different impression? Perhaps this is not an isolated case, but at least it is clear that you will not be "cheated" in case of force majeure.