8M Women's Day and Marketing
Posted: Tue Feb 11, 2025 7:44 am
Perpetuating the idea that women are weak and vulnerable is not only unsustainable, but also dangerous. Through advertisements and advertising campaigns, women have been portrayed as fragile and in need of protection, while men have been presented as strong and powerful. This sexist representation not only reflects a lack of gender equity in advertising, but also has negative effects on society by perpetuating gender stereotypes and discrimination.
However, in recent years, there has been a indonesia mobile database shift in the way women are portrayed in advertising. Brands have begun to realise that the representation of women can have a positive impact on their business, and on society at large. By presenting women in non-stereotypical roles, brands can contribute to changing the way society views women.
5 campaigns to mark Women's Day
Nowadays, companies use marketing campaigns to give visibility to social issues, and in particular, to gender inequality .
In honor of International Women's Day, five marketing campaigns are being highlighted that seek to vindicate the role of women in different areas, as well as highlight the inequalities they still face in everyday life.
The first campaign, #MyGameMyName, launched by Wonder Woman Tech and Movistar, focuses on the harassment and frustration experienced by women in the world of video games.
The second, Nike's Dream Crazier, features prominent women in the sports world and highlights the difficulties they face in their careers due to their gender.
The Barbie campaign, which launched in 2016, highlights the importance of breaking down cultural stereotypes that limit girls' possibilities and reminds them that they can be whatever they want.
However, in recent years, there has been a indonesia mobile database shift in the way women are portrayed in advertising. Brands have begun to realise that the representation of women can have a positive impact on their business, and on society at large. By presenting women in non-stereotypical roles, brands can contribute to changing the way society views women.
5 campaigns to mark Women's Day
Nowadays, companies use marketing campaigns to give visibility to social issues, and in particular, to gender inequality .
In honor of International Women's Day, five marketing campaigns are being highlighted that seek to vindicate the role of women in different areas, as well as highlight the inequalities they still face in everyday life.
The first campaign, #MyGameMyName, launched by Wonder Woman Tech and Movistar, focuses on the harassment and frustration experienced by women in the world of video games.
The second, Nike's Dream Crazier, features prominent women in the sports world and highlights the difficulties they face in their careers due to their gender.
The Barbie campaign, which launched in 2016, highlights the importance of breaking down cultural stereotypes that limit girls' possibilities and reminds them that they can be whatever they want.