As the pie chart above shows:
Posted: Tue Feb 11, 2025 8:07 am
PA/DA does not = ranking. Of the 50 local packs I surveyed, 32 of them featured a #1 restaurant with a lower DA than the establishments sitting at #2 or #3. In one extreme case, a restaurant with a DA of 7 was outperforming a website with a DA of 32, and two businesses with a website link or missing website. But, for the most part, knowing the PA/DA range in the pack you’re targeting will help you establish a baseline for competition.
Although the average DA/PA varies significantly from city to city, the average numbers we discovered should not be out of reach for established businesses. If your client's restaurant is brand new, they will certainly have to do some serious work to achieve the market average.
Local Search Ranking Factors 2019 found that DA is the belgium number data most important local page ranking signal, with PA factor sitting at #20. Once you have established a DA/PA range for the local SERP you are trying to move a client up, your best bet for improving will involve optimizing content so that it gains links and مضبوط کرتا ہےyour reach for local links and link-titions .
Google's Local Finder "web results" show where to focus management.
What websites does Google trust enough to cite as restaurant references?
As it turns out, this trust is limited to a handful of sources:
The restaurant’s website was listed as a reference for 99 percent of candidates in our survey. Further proof that you still need a website in 2019 , for the very good reason that it feeds data to Google.
Yelp is highly trusted at 76 percent and TripAdvisor is strong at 43 percent. Your client is likely already aware of the need to manage their reviews on these two platforms. Make sure you’re also checking them for underlying data accuracy.
OpenTable and Facebook are each also getting a small piece of Google's trust.
The chart above does not show the 13 restaurants that had a web citation from a single source, such as the Des Moines Register or Dallas Eater.
Although the average DA/PA varies significantly from city to city, the average numbers we discovered should not be out of reach for established businesses. If your client's restaurant is brand new, they will certainly have to do some serious work to achieve the market average.
Local Search Ranking Factors 2019 found that DA is the belgium number data most important local page ranking signal, with PA factor sitting at #20. Once you have established a DA/PA range for the local SERP you are trying to move a client up, your best bet for improving will involve optimizing content so that it gains links and مضبوط کرتا ہےyour reach for local links and link-titions .
Google's Local Finder "web results" show where to focus management.
What websites does Google trust enough to cite as restaurant references?
As it turns out, this trust is limited to a handful of sources:
The restaurant’s website was listed as a reference for 99 percent of candidates in our survey. Further proof that you still need a website in 2019 , for the very good reason that it feeds data to Google.
Yelp is highly trusted at 76 percent and TripAdvisor is strong at 43 percent. Your client is likely already aware of the need to manage their reviews on these two platforms. Make sure you’re also checking them for underlying data accuracy.
OpenTable and Facebook are each also getting a small piece of Google's trust.
The chart above does not show the 13 restaurants that had a web citation from a single source, such as the Des Moines Register or Dallas Eater.