17 Great Welcome Email Examples to Inspire Your Campaign
Posted: Tue Feb 11, 2025 8:32 am
Use humor in abandoned cart emails when appropriate
Some brands build their reputations on humor and a light, bubbly approach to marketing. Others are more serious and prefer to leave humor out of the equation.
Only you can make this decision.
You often have to consider the customer. If there's a chance your potential customer might be offended or irritated by your barbed humor, resist the urge to be funny. However, if you think you'll get a laugh, go ahead and unleash your inner comedian.
12. Send your first abandoned cart email soon after abandonment
Timing is important when it comes to an abandoned cart email. If too much time passes, your prospect has likely purchased the product from another seller or decided against the purchase altogether.
Ideally, you don't want more than 24 hours to pass between when your prospect abandons their shopping cart and when you send your email. You're looking to catch that person before they can go to a competitor or come up with more objections to buying.
You might also like:
Opt-in Email Marketing: 13 Best Practices for Better Results
13. Use an automated email sequence to increase the chance of cart renewal
Email drip campaigns work well for ecommerce marketing. They are helpful in redirecting the reader to a main call to action, such as returning to a full shopping cart.
Plan a sequence of three to five emails, each sent the day before the last one. You don't want to get on your prospect's nerves, which could eliminate their chances of returning to your website. At the same time, you want to give this person every opportunity to convert.
In each email, highlight something new about the product. For example, if you talk about value and quality instagram database in the first, mention unique features in the second.
Your last one or two emails should include some type of incentive. For example, you could offer a coupon, discount code, or free shipping regardless of the order price.
14. Segment your email sequences
Segmenting abandoned cart emails can help increase conversion rates even further. The message should align with the customer's position in the sales funnel.
Use one segment for people who have never visited your website before. Maybe they came across it through a Google search, added a product to their cart, and decided against it.
Use this opportunity to showcase your brand in more detail and encourage readers to revisit your site and reconsider their purchase.
Create another segment for people who already subscribe to your newsletter. They are brand aware, so you can dive right into the conversion CTA. Mentioning their subscription can also help increase conversions.
Some brands build their reputations on humor and a light, bubbly approach to marketing. Others are more serious and prefer to leave humor out of the equation.
Only you can make this decision.
You often have to consider the customer. If there's a chance your potential customer might be offended or irritated by your barbed humor, resist the urge to be funny. However, if you think you'll get a laugh, go ahead and unleash your inner comedian.
12. Send your first abandoned cart email soon after abandonment
Timing is important when it comes to an abandoned cart email. If too much time passes, your prospect has likely purchased the product from another seller or decided against the purchase altogether.
Ideally, you don't want more than 24 hours to pass between when your prospect abandons their shopping cart and when you send your email. You're looking to catch that person before they can go to a competitor or come up with more objections to buying.
You might also like:
Opt-in Email Marketing: 13 Best Practices for Better Results
13. Use an automated email sequence to increase the chance of cart renewal
Email drip campaigns work well for ecommerce marketing. They are helpful in redirecting the reader to a main call to action, such as returning to a full shopping cart.
Plan a sequence of three to five emails, each sent the day before the last one. You don't want to get on your prospect's nerves, which could eliminate their chances of returning to your website. At the same time, you want to give this person every opportunity to convert.
In each email, highlight something new about the product. For example, if you talk about value and quality instagram database in the first, mention unique features in the second.
Your last one or two emails should include some type of incentive. For example, you could offer a coupon, discount code, or free shipping regardless of the order price.
14. Segment your email sequences
Segmenting abandoned cart emails can help increase conversion rates even further. The message should align with the customer's position in the sales funnel.
Use one segment for people who have never visited your website before. Maybe they came across it through a Google search, added a product to their cart, and decided against it.
Use this opportunity to showcase your brand in more detail and encourage readers to revisit your site and reconsider their purchase.
Create another segment for people who already subscribe to your newsletter. They are brand aware, so you can dive right into the conversion CTA. Mentioning their subscription can also help increase conversions.