How to do email marketing

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1. Outline your goals

As with any marketing effort, the first step is to decide what your desired outcome is. Do you want to promote a new product?... Different campaigns require different tactics, so defining the purpose of your campaign helps you create the goals you want to achieve.

2. Plan with your audience in mind

The key to a great email marketing campaign is south africa number data your audience and why they subscribe to your emails. Once you know this, you can share content with them that directly matches their interests. If you have multiple subscribers with different interests, you should use email segmentation and personalization to ensure you send the right content to the right person at the right time.

3. Create a timeline for your campaign

Another important step is to create a timeline. If you’re running a seasonal campaign, you might only send 1-2 emails. But a long-term top-of-mind nurturing campaign, like building hype for a new product launch, will require more than 2 emails. Tailor the length of your email series (including follow-up emails) to the length of your buying cycle and the stage your customers are in the buying journey.

4. Write high quality email content