Greater control, lower costs and less risk of philippine phone number lookup scandals or abandonment of traditional influencers.
Trying and testing consumer sentiment towards them can be a good way to get started.

Millennials and Gen Z are gradually entering decision-making positions and these generational profiles naturally make most of their purchases on social media. Tik Tok, Instagram and Twitter are enabling sales spaces on their platforms.
A very clear B2B Digital Marketing trend is to enable sales or management spaces (customer service) on social networks and websites.
We will be looking at improving content strategies, especially on product pages, and connecting physical processes (with their backoffice) with digital ones very well so that the customer experience is not interrupted.