Co-Marketing in Lead Generation

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Since you’ve already convinced these customers to buy a specific product, now’s the time to leverage your emails to highlight complementary items or premium options that not only might address other customer pain points, but that can even enhance the initial purchase.This also means that this is when you’re really going to want to get especially strategic about email marketing personalization and segmentation so that you can make targeted recommendations. With that in mind, these kinds of emails might cover:Personalized product recommendationsBundling offers Loyalty program incentivesFor example, after a customer buys running shoes, an email offering “Top-rated Running Gear to Complete Your Kit” can introduce related products like socks or water bottles.

They’re already using one of your products, and have been educated cyprus whatsapp data on how to get the most out of it, so now’s the time to capitalize on the relationship you’ve established to get them coming back for other products. The below email journey example leverages a personalized recommendation in order to cross-sell the customer on a related product. Perhaps the customer previously bought a sofa, so now a “hand-picked” rug seems like a logical complement. During this stage, Rejuvenation might send a “buy one, get one” offer, or perhaps a different product recommendation in order to get the customer to buy more.

email-customer-journey-upsell-stageIn the below example, Prose reaches out to existing customers, encouraging them to buy more so that they can get a free item. This classic upsell and cross-sell is incentivized by the temptation of a free product down the line. During this stage, they could also promote a hair mask that goes with the shampoo the customer already bought, or send an email offering a limited-time shampoo and conditioner bundle. email-customer-journey-example-cross-sell-stage6. RetentionRetention emails aim to keep existing customers engaged and prevent churn. By staying top-of-mind and adding continuous value, brands can encourage repeat purchases and maintain strong relationships.