Stick to a maximum of three fonts to keep your message clean and visually appealing.
Use web-safe fonts in 10 to 12 point size to ensure your email is readable on all devices and email clients.
Take inspiration from the example below from Greenhouse, a SaaS recruiting company, which uses just two fonts in its email design. This prevents readers from getting distracted by styling and allows them to focus on the content.
Morden Recruiter
Image via Reallygoodemails
You might also like:
Content Upgrade: An A-Z Guide to Double Your Blog Leads
How to attract traffic that converts
Types of email marketing campaigns
Email marketing campaigns require careful planning and thoughtful execution. Experimenting with different gcash database types of email marketing campaigns requires diversification.
Here are some of the most effective email marketing campaigns that people use to promote their business:
Welcome emails : A welcome email is the first communication you send to new subscribers and sets the tone for your relationship. It should express gratitude for their subscription and provide an overview of what they can expect from your brand.
Monthly newsletters : These are a great way to keep your audience informed about company updates, industry news, and valuable content. They help maintain engagement and foster a sense of community among your subscribers.
Promotional email campaign : These emails highlight special offers, discounts, or new products. These campaigns aim to drive immediate sales and encourage subscribers to take action.
Seasonal Email Campaigns : Seasonal campaigns take advantage of holidays or specific times of the year to promote relevant products or services. These emails create urgency and excitement, motivating subscribers to make a purchase.
Transactional emails : Specific actions, such as order confirmations or shipping notifications, trigger transactional emails. They provide essential information and enhance the customer experience.
Educational emails : These emails offer valuable insights, tips, or how-tos regarding your products or services to help position your brand as an authority and help you build trust with your audience.