In recent years, e-commerce has undergone a number of transformations. In many scenarios, they have changed the way people shop and interact with brands.
With the growth of social media and the popularization of live broadcasts, a new online sales trend has emerged: live commerce .
In this article, we will explore in detail netherlands cell phone number list what live commerce is and the advantages it offers. We will also talk about how to work with this strategy, successful examples, and the best platforms to implement it.
What is live commerce?
Live commerce is the fusion of live broadcasts and e-commerce . This trend combines the entertainment of live broadcasts with the possibility of purchasing products in real time.
During a live commerce session, a presenter demonstrates products and explains their features. He or she also answers questions from the audience and, in many cases, offers exclusive promotions for those watching.
This approach allows brands to connect more directly and personally with consumers, and makes the purchasing process more immersive and fun.