Identify the information you want to have on your customer journey map
Posted: Wed Feb 12, 2025 6:35 am
There are many other options. Search Google for your name or your business name (or both). Make a list of the pages that come up. You might see Yelp reviews, YouTube videos, and more.
Once you have a complete list, narrow it down to the touchpoints with the highest potential for triggering action and capturing your audience's attention.
For example, people won't find your brand if it's mentioned on page 20 of Google search results.
However, if you are active X and have a following, it belongs on your customer journey maps.
Your customer journey map doesn't have to look like everyone else's. It should represent what you want to know about your doctor database customers. To do this, gather data from a variety of sources, including your website analytics, customer feedback , and a customer data platform .
Every business is different. For example, B2B businesses tend to follow B2B customer journeys and interactions differently than B2C businesses. But let’s say you’re a B2C business that sells toys for young children. Your target audience will likely interact with your brand differently than if you were selling sporting goods.
The most common information that needs to be collected includes the following:
Tasks/Actions
Make a list of what your customers do. Maybe they do Google searches, browse social media, check emails, and engage in comparison shopping.
Knowing how your customers search for and consume information will allow you to present the right message to them at the right time. If you know that most of your target audience spends at least two hours a day on Facebook, you can focus on providing them with information they can interact with on the platform.
Similarly, if you know your target audience is highly competent in using Google, you can create blog posts based on long-tail keywords and specifically target their queries.
Tasks can also include interactions with your brand. For example, someone follows you on social media, leaves a comment on a blog post, sends you an email, or clicks on a call-to-action (CTA) on your post or landing page. These actions are essential to track.
Once you have a complete list, narrow it down to the touchpoints with the highest potential for triggering action and capturing your audience's attention.
For example, people won't find your brand if it's mentioned on page 20 of Google search results.
However, if you are active X and have a following, it belongs on your customer journey maps.
Your customer journey map doesn't have to look like everyone else's. It should represent what you want to know about your doctor database customers. To do this, gather data from a variety of sources, including your website analytics, customer feedback , and a customer data platform .
Every business is different. For example, B2B businesses tend to follow B2B customer journeys and interactions differently than B2C businesses. But let’s say you’re a B2C business that sells toys for young children. Your target audience will likely interact with your brand differently than if you were selling sporting goods.
The most common information that needs to be collected includes the following:
Tasks/Actions
Make a list of what your customers do. Maybe they do Google searches, browse social media, check emails, and engage in comparison shopping.
Knowing how your customers search for and consume information will allow you to present the right message to them at the right time. If you know that most of your target audience spends at least two hours a day on Facebook, you can focus on providing them with information they can interact with on the platform.
Similarly, if you know your target audience is highly competent in using Google, you can create blog posts based on long-tail keywords and specifically target their queries.
Tasks can also include interactions with your brand. For example, someone follows you on social media, leaves a comment on a blog post, sends you an email, or clicks on a call-to-action (CTA) on your post or landing page. These actions are essential to track.