Inbound Marketing

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Taking on a different form, with a different approach and characteristics that are very different from each other, but always with the same objective: making a consumer interact with your brand and become a client.

With that in mind, we list some of the ways that already existed and still exist to do marketing, but before that, we will show you two classifications that separate marketing: Outbound Marketing and Inbound Marketing .

Outbound Marketing
Its main objective is to attract the consumer in an incisive way. Telemarketing, spam emails, direct mail, magazine ads, outdoor ads, pop-ups on websites and remarketing.

All these forms of marketing are aimed at showcasing your brand and products first and foremost. Despite being effective, this type of approach tires out the consumer.

Keeping in mind that you may encounter some ads at inopportune times.


Techniques developed with the aim of educating and creating a relationship with consumers.

Despite having the same sales intention, in Inbound Marketing, your brand is worked on chinese overseas australia data differently.

Instead of advertising your products and prices, marketers educate the market , gain authority and, in turn, help consumers in the purchasing process.

And even after the sale, the job is not done.

Customers continue to be educated and "pampered" into becoming evangelists for your brand, which is achieved with very clear and effective customer service processes .

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Despite these enormous differences between the two modalities, Outbound has existed since the beginning of the most primitive era of Marketing.

Meanwhile, the friendlier and healthier side, Inbound Marketing, has been practiced for some years, but it was only recently that the concept gained strength thanks to Brian Halligan and Dhramesh Shah , creators of the concept and founders of HubSpot .