Working in the B2B sphere, when one company offers goods and services to other companies, is very different from the B2C business, which is focused on retail customers. In this article, we will talk about the specifics of B2B marketing: how to segment the target audience, create a sales funnel, select promotion tools and channels, and formulate a strategy.
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B2B (Business to Business) is a model of work in which a business creates products for qatar phone numbers list another business. For example, a coffee machine manufacturer sells its equipment to coffee shops, and an IT developer offers accounting programs to consulting companies.
Accordingly, B2B marketing is the process of promoting products and services to corporate clients. It includes a set of strategies and tools for attracting potential buyers and building long-term relationships with them.