A name that misleads people will also fail the test
Posted: Thu Feb 13, 2025 5:26 am
Mistakes in naming
Here are the top naming mistakes.
Do not check the name in Rospatent
If you plan to scale your business, it is a good idea to check the name in advance and then register it. Otherwise, problems may arise later and the brand's reputation may suffer.
Here are some reasons why a trademark application may be refused:
The concept is coming into general use. There should be no descriptive names - "Washing powder", "Fermented milk product";
Abbreviation . Yes, an abbreviated name can also be rejected, for example, "ABV". It is important to prove that the abbreviation is associated only with your product. Or you can add a word that will indicate the product - "ABV Market";
False information . For example, a Russian pizza chain cannot be called "Pizzas from Italy".
Use outdated techniques
The name should make your product stand out. There are some outdated techniques in naming that no longer work:
The ending -off - Nemiroff and Tinkoff used to really stand out from the rest, but today it’s better not to call new companies that;
Lux and premium - "Lux down jackets" are more associated with a cheap product than with an expensive one;
World - "The World of Shampoos" and other worlds have already become a separate universe.
To be too complicated or too simple
Sometimes brands choose a name that consists of several words. Two words that taiwan phone number list go together easily are a good idea, but three or more words will make it harder to make the brand recognizable.
The other extreme is a name that is too short and abstract – Glory, Luck, Success.
Instead of a conclusion
Naming is the process of developing a name for a brand, company, product, project. The main task of naming is to make the name memorable and unique.
Usually, the name tries to reflect the essence of the brand. But this rule does not always work, because naming is part of branding. And competent branding and promotion will give meaning to any name.
A good brand or product name influences competitiveness and recognition, can evoke the associations that a business needs and create an emotional connection with the audience.
Here are the top naming mistakes.
Do not check the name in Rospatent
If you plan to scale your business, it is a good idea to check the name in advance and then register it. Otherwise, problems may arise later and the brand's reputation may suffer.
Here are some reasons why a trademark application may be refused:
The concept is coming into general use. There should be no descriptive names - "Washing powder", "Fermented milk product";
Abbreviation . Yes, an abbreviated name can also be rejected, for example, "ABV". It is important to prove that the abbreviation is associated only with your product. Or you can add a word that will indicate the product - "ABV Market";
False information . For example, a Russian pizza chain cannot be called "Pizzas from Italy".
Use outdated techniques
The name should make your product stand out. There are some outdated techniques in naming that no longer work:
The ending -off - Nemiroff and Tinkoff used to really stand out from the rest, but today it’s better not to call new companies that;
Lux and premium - "Lux down jackets" are more associated with a cheap product than with an expensive one;
World - "The World of Shampoos" and other worlds have already become a separate universe.
To be too complicated or too simple
Sometimes brands choose a name that consists of several words. Two words that taiwan phone number list go together easily are a good idea, but three or more words will make it harder to make the brand recognizable.
The other extreme is a name that is too short and abstract – Glory, Luck, Success.
Instead of a conclusion
Naming is the process of developing a name for a brand, company, product, project. The main task of naming is to make the name memorable and unique.
Usually, the name tries to reflect the essence of the brand. But this rule does not always work, because naming is part of branding. And competent branding and promotion will give meaning to any name.
A good brand or product name influences competitiveness and recognition, can evoke the associations that a business needs and create an emotional connection with the audience.