Cupcakes, inconsistencies and mistakes on social media: a lot to talk about
Posted: Thu Feb 13, 2025 5:30 am
A few weeks ago, on the occasion of the start of the baseball season in the United States and the celebration of the famous #OpeningDay, the snack brand Hostess created a stir on the social network Twitter , by posting an image of some cupcakes in the shape of baseballs with a text that every sports fan knows that refers to American football.
touchdown
The conversation surrounding the image generated qatar mobile database so much that for several hours a day the trending topic #OpeningDay was based solely on the brand's “failure.”
Despite this, the brand has made a statement claiming that it was all a marketing strategy to generate the effect that occurred, an excuse that we will never really know if it was planned, but which will undoubtedly serve as an example for other brands that find themselves in the same situation.
At the end of the day, @Hostess_Snacks stole the spotlight from the teams playing that day, gaining a large number of followers and comments around the excuse they had argued.
Social media mistakes in a risky viral campaign: the fanaticism of a Community Manager
This May, the whisky brand Ballatines showed its most controversial side in Spain with a topic that brought out the susceptibility of its consumers.
touchdown
The conversation surrounding the image generated qatar mobile database so much that for several hours a day the trending topic #OpeningDay was based solely on the brand's “failure.”
Despite this, the brand has made a statement claiming that it was all a marketing strategy to generate the effect that occurred, an excuse that we will never really know if it was planned, but which will undoubtedly serve as an example for other brands that find themselves in the same situation.
At the end of the day, @Hostess_Snacks stole the spotlight from the teams playing that day, gaining a large number of followers and comments around the excuse they had argued.
Social media mistakes in a risky viral campaign: the fanaticism of a Community Manager
This May, the whisky brand Ballatines showed its most controversial side in Spain with a topic that brought out the susceptibility of its consumers.