Offer your customers a bonus for every new review
Posted: Thu Feb 13, 2025 6:05 am
Reviews are a way to get feedback from customers, which gives you the opportunity to improve your product. If the reason for the negativity is real and not subjective, then you should take measures to prevent such situations from happening in the future.
In the event of a larger crisis, where it is not just a single customer review, but a company news story that hits the media, here is what you should do:
Determine the scale of the crisis and calculate the possible consequences.
Be aware of the situation, keep your finger on the pulse of all changes.
Develop an action plan - how you will solve the problem.
Make a public statement and talk about the steps you plan to take.
Communicate with your audience and the media, answer questions openly, and provide the necessary support. This way, you can minimize losses and maintain customer trust.
In other words, it is best to fill the information space with messages from the company's perspective. Otherwise, the delivery and emotional coloring of the news will be difficult to control.
3. Spread positivity
Another important area of reputation management is distributing positive content about the company. This could be customer reviews or any positive brand news.
To get more reviews:
Ask customers to share their impressions of the product.
Please indicate which popular platforms this can be done on.
Offer a bonus for reviews - discounts or points that can be used for future purchases.
According to AliExpress Russia statistics , 31% of users are motivated by such promotions.
Positive company news, useful articles and posts, as well as other expert content belgium phone number list formats can be distributed using SEO, SMM and PR tools. Including use content marketing , email newsletters , promotion in social networks and active communication with journalists. Be attentive to requests from the media - share press releases and news, promptly answer questions.
For more information on how to make your company successful and popular, read the Compass blog on Telegram.
Increase your business's media visibility:
participate in industry events and organize them yourself;
attract famous speakers or bloggers, create a brand ambassador ;
ensure that you become a member of professional associations;
Launch a social project and widely cover it in the media.
Such work on reputation will help to form the desired image of the company and increase brand recognition.
In the event of a larger crisis, where it is not just a single customer review, but a company news story that hits the media, here is what you should do:
Determine the scale of the crisis and calculate the possible consequences.
Be aware of the situation, keep your finger on the pulse of all changes.
Develop an action plan - how you will solve the problem.
Make a public statement and talk about the steps you plan to take.
Communicate with your audience and the media, answer questions openly, and provide the necessary support. This way, you can minimize losses and maintain customer trust.
In other words, it is best to fill the information space with messages from the company's perspective. Otherwise, the delivery and emotional coloring of the news will be difficult to control.
3. Spread positivity
Another important area of reputation management is distributing positive content about the company. This could be customer reviews or any positive brand news.
To get more reviews:
Ask customers to share their impressions of the product.
Please indicate which popular platforms this can be done on.
Offer a bonus for reviews - discounts or points that can be used for future purchases.
According to AliExpress Russia statistics , 31% of users are motivated by such promotions.
Positive company news, useful articles and posts, as well as other expert content belgium phone number list formats can be distributed using SEO, SMM and PR tools. Including use content marketing , email newsletters , promotion in social networks and active communication with journalists. Be attentive to requests from the media - share press releases and news, promptly answer questions.
For more information on how to make your company successful and popular, read the Compass blog on Telegram.
Increase your business's media visibility:
participate in industry events and organize them yourself;
attract famous speakers or bloggers, create a brand ambassador ;
ensure that you become a member of professional associations;
Launch a social project and widely cover it in the media.
Such work on reputation will help to form the desired image of the company and increase brand recognition.