By changing the presentation from
Posted: Thu Feb 13, 2025 10:33 am
Focus on creating content like headlines, carousel images, and banners that focus around your UVP.
Here at Directive, we’re constantly developing strategies to help our clients get the most out of their content. We created a landing page centered around demo requests. This page wasn’t performing as well as we’d hoped, so we decided to turn the offer into a demo video.
A full demo to just a short 5-minute demo video, we saw a huge increase in conversion rates. This makes sense when you realize that people in our target audience were in the awareness stage and cambodia number data interested in spending 30 minutes to an hour with a stranger explaining a product they weren’t ready to buy. As you can see, the demo video outperformed the full demo by an increase of 800%.
Now these leads are nowhere near buying right now, but it's better to build that interest into a larger pool of people who could potentially convert into sales than to have just two sales qualified leads to start with.
Site optimization
If you find that you are getting decent traffic to your website but prospects are bouncing after a short period of time, the problem could be that your website doesn’t have the content they are looking for, or that the site is difficult to navigate. Be sure to focus on making your web pages clean and readable. You only get one shot at a first impression, so your site should be easy to navigate and the content should explain the unique value of your product or service.
Here at Directive, we’re constantly developing strategies to help our clients get the most out of their content. We created a landing page centered around demo requests. This page wasn’t performing as well as we’d hoped, so we decided to turn the offer into a demo video.
A full demo to just a short 5-minute demo video, we saw a huge increase in conversion rates. This makes sense when you realize that people in our target audience were in the awareness stage and cambodia number data interested in spending 30 minutes to an hour with a stranger explaining a product they weren’t ready to buy. As you can see, the demo video outperformed the full demo by an increase of 800%.
Now these leads are nowhere near buying right now, but it's better to build that interest into a larger pool of people who could potentially convert into sales than to have just two sales qualified leads to start with.
Site optimization
If you find that you are getting decent traffic to your website but prospects are bouncing after a short period of time, the problem could be that your website doesn’t have the content they are looking for, or that the site is difficult to navigate. Be sure to focus on making your web pages clean and readable. You only get one shot at a first impression, so your site should be easy to navigate and the content should explain the unique value of your product or service.