The fall of traditional Outbound and the rise of Outbound 2.0
Posted: Sun Feb 16, 2025 5:07 am
Getting straight to the point and in an objective manner, Outbound marketing is the active prospecting strategy, and Inbound is the passive prospecting strategy.
While in Inbound you create mechanisms to attract potential clients, in Outbound you identify who has the potential to become a client and you make an approach.
When we talk about active prospecting, many people dismiss the idea as telemarketing . If business owner data you are one of those people, I want you to know that this is just one example of active prospecting.
Other examples:
Posters and banners on websites,
radio, TV and even YouTube ads,
Facebook Ads,
Google AdWords,
and much more!
That is to say, Outbound is more present in your routine than you imagine and occupies an important place in companies' investments, especially Outbound 2.0, which has become the main sales strategy in Silicon Valley. And that's what we're going to talk about now!
It is a fact that the arrival of the Internet changed the way marketing works. With the appearance of search tools such as Google, any company that works well on its Search Engine Optimization (SEO) achieves a good position in the results and can be found by its public.
In addition, it is a much cheaper strategy than investing, for example, in a television advertisement, and the return is easier to measure, since there are tools such as Google Analytics , which measure the success of these actions.
Then, the need also arose to produce quality content, capable of attracting more visitors to the site and, consequently, generating more sales.
Thus, content marketing began to be handled professionally by companies such as Rock Content itself. And, by adopting content marketing, startups were able to attract several clients passively.
While in Inbound you create mechanisms to attract potential clients, in Outbound you identify who has the potential to become a client and you make an approach.
When we talk about active prospecting, many people dismiss the idea as telemarketing . If business owner data you are one of those people, I want you to know that this is just one example of active prospecting.
Other examples:
Posters and banners on websites,
radio, TV and even YouTube ads,
Facebook Ads,
Google AdWords,
and much more!
That is to say, Outbound is more present in your routine than you imagine and occupies an important place in companies' investments, especially Outbound 2.0, which has become the main sales strategy in Silicon Valley. And that's what we're going to talk about now!
It is a fact that the arrival of the Internet changed the way marketing works. With the appearance of search tools such as Google, any company that works well on its Search Engine Optimization (SEO) achieves a good position in the results and can be found by its public.
In addition, it is a much cheaper strategy than investing, for example, in a television advertisement, and the return is easier to measure, since there are tools such as Google Analytics , which measure the success of these actions.
Then, the need also arose to produce quality content, capable of attracting more visitors to the site and, consequently, generating more sales.
Thus, content marketing began to be handled professionally by companies such as Rock Content itself. And, by adopting content marketing, startups were able to attract several clients passively.