Criteria for newsbreaking
Posted: Sun Feb 16, 2025 9:56 am
In order for a news item to increase interest in a brand and generate wide resonance, it must meet a number of criteria.
Scalability
The criterion means that the reason must be interesting to a wide audience and have the potential to expand its reach. The more people find the information relevant and useful, the higher the chances of its dissemination through various communication channels.
Relevance
News items should be timely and respond to the current needs and interests of the audience. Relevance increases the likelihood that the information will be perceived as important and significant - few people are interested in discussing events that happened even a week ago.
Uniqueness
The more the stories stand out from other news and information uruguay mobile database available to a wider audience, the more they will be discussed and shared.
Significance
The significance of a news item lies in its impact on the audience or the industry as a whole. It's one thing to hear about a temporary shortage of 95-octane gasoline at one network of gas stations. And another thing is a bill that will raise the cost of fuel across the country.
Emotions
The emotional component plays a key role in the perception and dissemination of an information hook. Information that evokes strong emotions - be it admiration, sympathy, surprise or indignation - much more easily resonates with the audience and stimulates them to action.
Clarity
Information should be presented clearly and understandably. Clarity of presentation helps the audience easily grasp the essence of the news item - then it will be quickly disseminated. Complex or ambiguous messages will reduce interest in the news.
Types of info-reasons: calendar, situational and informational
News hooks can be classified according to different criteria. For example, according to calendar characteristics, they are conventionally divided into situational, appearing spontaneously, and calendar, that is, tied to a specific date, for example, March 8 or elections.
Situational news item. Roscosmos launched the Soyuz rocket with the Meteor-M weather satellite.
Calendar news item. Telegram celebrates 10 years and launches “stories” for everyone.
It is also worth dividing news items into thematic categories.
Scalability
The criterion means that the reason must be interesting to a wide audience and have the potential to expand its reach. The more people find the information relevant and useful, the higher the chances of its dissemination through various communication channels.
Relevance
News items should be timely and respond to the current needs and interests of the audience. Relevance increases the likelihood that the information will be perceived as important and significant - few people are interested in discussing events that happened even a week ago.
Uniqueness
The more the stories stand out from other news and information uruguay mobile database available to a wider audience, the more they will be discussed and shared.
Significance
The significance of a news item lies in its impact on the audience or the industry as a whole. It's one thing to hear about a temporary shortage of 95-octane gasoline at one network of gas stations. And another thing is a bill that will raise the cost of fuel across the country.
Emotions
The emotional component plays a key role in the perception and dissemination of an information hook. Information that evokes strong emotions - be it admiration, sympathy, surprise or indignation - much more easily resonates with the audience and stimulates them to action.
Clarity
Information should be presented clearly and understandably. Clarity of presentation helps the audience easily grasp the essence of the news item - then it will be quickly disseminated. Complex or ambiguous messages will reduce interest in the news.
Types of info-reasons: calendar, situational and informational
News hooks can be classified according to different criteria. For example, according to calendar characteristics, they are conventionally divided into situational, appearing spontaneously, and calendar, that is, tied to a specific date, for example, March 8 or elections.
Situational news item. Roscosmos launched the Soyuz rocket with the Meteor-M weather satellite.
Calendar news item. Telegram celebrates 10 years and launches “stories” for everyone.
It is also worth dividing news items into thematic categories.