2. Build your social media presence
Social media is becoming an increasingly integral part of people’s lives. On average, people spend about 2.5 hours a day on social media. Your company can take advantage of this and build a large social media presence across multiple platforms to promote your services.
You don’t need to have a profile on every social media site, but you telegram dating philippines should take advantage of Baijiahao or Sohuhao, Douyin, LinkedIn. Think about what type of customers you are looking for. If your services are more useful to younger customers, you should take advantage of social media marketing on platforms such as Xiaohongshu, Douyin, etc.
Showcase awards and achievements on attorney websites and social media platforms
Ultra-high net worth clients want to work with experienced professionals. Your legal marketing efforts don’t have to sound like bragging. Instead, create a personal profile that specifically outlines:
Any associations you belong to
Any boards you belong to
All awards and recognitions you have received
How many years have you been in the industry?
Related reading: How to properly showcase your legal awards and achievements
3. Networking and referrals
Building a network doesn’t happen overnight, but it does pay off over time. Attend legal conferences and build professional relationships. As your network grows, so will your reputation.
Additionally, you can get to know other attorneys who practice different areas of law than you do. By networking with them, you can refer clients to each other without having to worry about competing for the same clients because you and another law firm offer different services.
Seek referrals from other lawyers
Most attorneys provide legal representation in a specific practice area and do not serve all clients in the legal industry. One of the best ways to build referrals is to ask other attorneys in non-competing practices to refer clients to you.
Establishing a formal attorney referral agreement is an option, but more complicated. Often, informal communication and mutual support can go a long way. Consider your attorney network. Look on LinkedIn. Who provides legal services in areas that you don’t focus on, nor do they offer the services you do? Networking with other attorneys is the first step to building a strong referral system.
4. Receive and interact with customer reviews
Customer testimonials are an important way to get people to trust your company's abilities. Just like you would when deciding to try a new restaurant, potential customers will likely check out your company's reviews. Asking customers for online reviews can be helpful, but it's also important to know how to handle negative reviews. While some people may turn away immediately when they see a low review on a platform like Dianping, others will take a closer look to see if you responded to the review in a constructive way.
Seeking Comments
Reviews are an extremely powerful tool when it comes to showing what you do and how you do it. Attorneys and business owners (whether it’s the local deli or a financial advisor) need to show potential clients that they have experience and have completed the required services in a positive manner. Reviews allow others to tell you that. In fact, one study found that 88% of online users check reviews before making an informed decision.
Do you have good reviews? This is often an area where law firms lag behind because they don’t want to violate ethical requirements. You don’t have to do this. Instead, ask your law firm’s clients to leave reviews when they are satisfied with the services you provide.
Unfortunately, legal professionals often get a bad rap. You can’t address everyone’s needs.
However, how you handle these negative reviews is important.