Align with a cause or movement
Posted: Mon Feb 17, 2025 8:10 am
Many brands build their online communities around supporting a cause or a movement.
The cause you choose largely depends on what resonates with your audience the most.
Supporting a cause shows customers that you understand their passions and care about them.
See Love Your Melon, for example. It’s an apparel brand with a overseas chinese in australia data community that supports children battling cancer.
4. Make the community a sub-brand
An online community is an entire brand in itself.
It can be as simple as creating a unique hashtag for your community, along with dedicated social media channels and even newsletters.
Passion Planner does a great job with their Facebook community and the hashtag #PashFam that extends into a newsletter with special offers, free downloads, and exclusive tips.
What are you doing to build a community that’s unique to your brand and customers?
Let us know by replying to this email! We may feature you in a future newsletter!
The cause you choose largely depends on what resonates with your audience the most.
Supporting a cause shows customers that you understand their passions and care about them.
See Love Your Melon, for example. It’s an apparel brand with a overseas chinese in australia data community that supports children battling cancer.
4. Make the community a sub-brand
An online community is an entire brand in itself.
It can be as simple as creating a unique hashtag for your community, along with dedicated social media channels and even newsletters.
Passion Planner does a great job with their Facebook community and the hashtag #PashFam that extends into a newsletter with special offers, free downloads, and exclusive tips.
What are you doing to build a community that’s unique to your brand and customers?
Let us know by replying to this email! We may feature you in a future newsletter!