Why you should care about UGC
Posted: Mon Feb 17, 2025 8:58 am
Social media is so prevalent that it’s almost impossible to avoid. As a result, UGC is coming up in more and more marketing conversations — and for good reason. UGC helps potential customers see your product in action.
“What really drives a customer to make a purchase is showcasing a product in a way that looks familiar to them.” — @jaydeipowell, a former social media strategist turned content creator who predicts that UGC is the future. pic.twitter.com/es7GKSAwou
— Smile.io (@smilerewards) February 13, 2023
Customers trust each other’s content more than yours
Nobody wants to be sold to. With all of the advertising “noise” out there, customers trust each other’s opinions more than they trust information coming directly from your brand. It’s estimated that 84% of people trust online reviews as much as a personal recommendation.
This concept is referred to as social proof and can make or break the credibility of your business. When customers can see the positive experiences others have had with you, they will come to a conclusion about the quality of your products that will naturally extend to the rest of your brand. This will not only make your brand feel more authentic but will also ultimately influence whether they decide to make a purchase or not.
What is the Digital Marketing Trifecta and Why Does it Matter?
The Digital Marketing Trifecta includes paid media, owned media, and earned overseas chinese in worldwide datamedia. Read up on the digital trifecta definition, examples, and benefits.
The Smile.io BlogGabrielle Policella
UGC promotes engagement with your brand
Since most online conversations are public, customers can freely share both their positive and negative experiences with a huge audience. That’s a lot of power in their hands!
?
Engaged customers are your best brand advocates.
Social media makes it just as easy for you to join these conversations. Through comments, videos, retweets, and other share actions, you have the ability to impact the story your customers are telling and how it connects to your brand.
When you join these types of conversations, you make yourself and your brand more personable. This creates an emotional connection with them that bridges the gap between your store simply being somewhere they shop and a brand that resonates with and understands them on a deeper level.
“What really drives a customer to make a purchase is showcasing a product in a way that looks familiar to them.” — @jaydeipowell, a former social media strategist turned content creator who predicts that UGC is the future. pic.twitter.com/es7GKSAwou
— Smile.io (@smilerewards) February 13, 2023
Customers trust each other’s content more than yours
Nobody wants to be sold to. With all of the advertising “noise” out there, customers trust each other’s opinions more than they trust information coming directly from your brand. It’s estimated that 84% of people trust online reviews as much as a personal recommendation.
This concept is referred to as social proof and can make or break the credibility of your business. When customers can see the positive experiences others have had with you, they will come to a conclusion about the quality of your products that will naturally extend to the rest of your brand. This will not only make your brand feel more authentic but will also ultimately influence whether they decide to make a purchase or not.
What is the Digital Marketing Trifecta and Why Does it Matter?
The Digital Marketing Trifecta includes paid media, owned media, and earned overseas chinese in worldwide datamedia. Read up on the digital trifecta definition, examples, and benefits.
The Smile.io BlogGabrielle Policella
UGC promotes engagement with your brand
Since most online conversations are public, customers can freely share both their positive and negative experiences with a huge audience. That’s a lot of power in their hands!
?
Engaged customers are your best brand advocates.
Social media makes it just as easy for you to join these conversations. Through comments, videos, retweets, and other share actions, you have the ability to impact the story your customers are telling and how it connects to your brand.
When you join these types of conversations, you make yourself and your brand more personable. This creates an emotional connection with them that bridges the gap between your store simply being somewhere they shop and a brand that resonates with and understands them on a deeper level.