Examples of marketing with kindness
Posted: Mon Feb 17, 2025 9:47 am
When it comes to kindness and compassion in your marketing you don’t have to do anything fancy. In fact, simplicity is best. Personal care brand Aesop keep the message short and simple. It’s clear and reassuring, showing the recipient that it recognizes them as individuals, not just contacts in a database.
Aesop Mother's Day
Brand activism
Audiences care and they want the brands they love to share their values. That’s why modern shoppers are happy to spend more on products and services from brands that demonstrate corporate social responsibility and brand activism.
Everlane is a brand that cares a lot. During the incredibly busy and revenue-generating BFCM sales period, it promotes its Black Friday Fund. A charitable fund set up by Everlane, customers know when they’re shopping with the brand, they’re also helping a good cause.
Marketing with transparency
Honesty and transparency are the foundation of trust. Your audience wants to know what you’re doing-especially when it comes to collecting their data.
It’s a brand’s duty to be responsible for its marketing practices. Concern over data security is on the rise and customers know that their data is a valuable commodity. For a customer to hand over data they need to trust you.
Trust is built when you’re clear and open about why you’re collecting cash app database data. If a customer sees the value in exchanging information, they’ll be more inclined to let you know more about them.
What is transparent marketing?
Marketing with transparency means clearly explaining what you’re doing and why you’re doing it.
So, when a new website visitor subscribes to your email marketing, you clearly explain your privacy policy and what you’re going to do with the data you’re collecting.
Throughout your interactions, customers should be made fully aware of what data you’re collecting and why you’re collecting it.
Examples of transparent marketing
Data collection
To deliver the memorable experience that drives customers towards conversion, you need data. It’s how you collect it that makes the difference to your email readers. Do you simply ask for information, or do you online the benefits that come with sharing their data?
Sports brand Under Armour makes it clear to the recipient that by helping them build a customer profile, the reader will receive a personalized experience. Who wouldn’t want to interact with this email?
Aesop Mother's Day
Brand activism
Audiences care and they want the brands they love to share their values. That’s why modern shoppers are happy to spend more on products and services from brands that demonstrate corporate social responsibility and brand activism.
Everlane is a brand that cares a lot. During the incredibly busy and revenue-generating BFCM sales period, it promotes its Black Friday Fund. A charitable fund set up by Everlane, customers know when they’re shopping with the brand, they’re also helping a good cause.
Marketing with transparency
Honesty and transparency are the foundation of trust. Your audience wants to know what you’re doing-especially when it comes to collecting their data.
It’s a brand’s duty to be responsible for its marketing practices. Concern over data security is on the rise and customers know that their data is a valuable commodity. For a customer to hand over data they need to trust you.
Trust is built when you’re clear and open about why you’re collecting cash app database data. If a customer sees the value in exchanging information, they’ll be more inclined to let you know more about them.
What is transparent marketing?
Marketing with transparency means clearly explaining what you’re doing and why you’re doing it.
So, when a new website visitor subscribes to your email marketing, you clearly explain your privacy policy and what you’re going to do with the data you’re collecting.
Throughout your interactions, customers should be made fully aware of what data you’re collecting and why you’re collecting it.
Examples of transparent marketing
Data collection
To deliver the memorable experience that drives customers towards conversion, you need data. It’s how you collect it that makes the difference to your email readers. Do you simply ask for information, or do you online the benefits that come with sharing their data?
Sports brand Under Armour makes it clear to the recipient that by helping them build a customer profile, the reader will receive a personalized experience. Who wouldn’t want to interact with this email?