Four tips to impact engineers with email marketing

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Consumer goods companies, those with thousands or millions of potential customers, already know how to use email marketing to reach their audiences . We all receive the information we want from our favorite fashion stores or our usual supermarket in our email. We are also subscribed to information from specialized portals in our sector to keep up to date with our competitors' movements, technology updates and trends.

However, we do not welcome information from our georgia mobile database suppliers, partners and customers. Most of the email marketing that is usually done in Spain is usually of very low quality, with unwanted commercial information and a rude or intrusive approach . Shall we check it? Open your email and check your spam folder. Most of what arrives there is not usually excessively virulent. They are usually offers to buy products that you do not want launched by sellers with a bad strategy.

On the sender side, 81% of B2B companies use email newsletters as a content marketing tactic , according to a study by the Content Marketing Institute . And of those, 64% consider them effective or very effective.

From the receiving end, it is clear that engineers, technicians, and professional buyers are moving in digital environments . 44% of technical professionals subscribe to three or more free e-newsletters, and 35% subscribe to three or more free industry magazines, as seen in the IEEE GlobalSpec study .

Audiences use e-newsletters as a crucial source of information throughout all phases of the buyer's journey . Engineers and technical professionals are looking for targeted information, not aggressive sales pitches. They want to learn and know. They want to know who's who in the supplier world. They want to discover new products and technologies, stay up to date on industry trends, and check out the latest news.

Whether you have an old newsletter or you want to start creating one to send to your potential clients, there are four basic tips to impact engineers with email marketing.