Photo credit: Ali Orlando Wert

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Influencer marketing for the win
I had the pleasure of presenting for the first time at CMWorld on The Influencer Dream Team. As marketers, we often dream of bringing influencers to give us the dream results. But, without a fully integrated influencer marketing program with our overall campaigns, that dream may just stay ‘a dream.’

I presented a few findings from our upcoming 2025 Influencer Marketing Report to set the stage for what is happening with influencer marketing. Then, we dove into the Content Marketing Award-winning Sprinklr Socialverse campaign.

Are you integrating influencer marketing fully into russia telegram data your marketing campaigns for award-winning success?

The CMWorld community shines
Unlike some conferences I’ve attended, there was a real sense of community at CMWorld. At the speakers kick-off event, you could feel the camaraderie and the pure excitement to be together. I still see it in the community discussions on Slack. This group wants to share ideas. It has been a true spark of joy to be among them.

In the spirit of community, we were encouraged to trade friendship bracelets. And, if you came to my presentation, you probably earned one for asking a question.





CMWorld presented a Community Champion to former TopRanker and speaker Amy Higgins, Director of Content Strategy, Cloudflare. Congrats, Amy!