Brand purpose: just appearance or the core of the business?
Posted: Tue Feb 18, 2025 4:47 am
Today, many brands already have a clear purpose, but is this genuine and associated with their way of acting? There are controversial cases in this regard.
My list is not comprehensive, but it still provides a good overview of companies that are adopting a brand purpose model and the discrepancy with real facts.
Google
“Our mission is to organize the world's information and make saudi arabia phone number list it universally accessible and useful.”
Google won't disclose its own revenue or profit figures by country .
It has also not shared its plans for a censored search engine in China . On the other hand, Google+ (social network) has been closed after a data scandal.
And this could be an endless list.
Finally, almost all US states (paywall) and European countries are now investigating the company for anti-competitive behavior in its advertising business.
Volkswagen
The Group's goal is to offer attractive, safe and environmentally friendly vehicles that can compete in an increasingly tough market and set global standards.
My list is not comprehensive, but it still provides a good overview of companies that are adopting a brand purpose model and the discrepancy with real facts.
“Our mission is to organize the world's information and make saudi arabia phone number list it universally accessible and useful.”
Google won't disclose its own revenue or profit figures by country .
It has also not shared its plans for a censored search engine in China . On the other hand, Google+ (social network) has been closed after a data scandal.
And this could be an endless list.
Finally, almost all US states (paywall) and European countries are now investigating the company for anti-competitive behavior in its advertising business.
Volkswagen
The Group's goal is to offer attractive, safe and environmentally friendly vehicles that can compete in an increasingly tough market and set global standards.