Instagram and Pinterest have new ad buttons
Posted: Tue Feb 18, 2025 4:48 am
New Instagram ad formats
Instagram introduced new full-featured ad formats last week. It will now be possible to add buttons to each image to log in to the website ( Sign Up, Learn More ), purchase ( Shop Now ), and download the app ( Install Now ). Instagram Ads
Instagram Ads will be tested by marketers in Spain until the end of June. Instagram plans to make all formats available for purchase worldwide, including the Czech Republic, by the end of the year.
Instagram also plans to benefit from the connection with Facebook and the data that people entrust to Facebook. By the end of the year, it will be possible to target ads similar to what you are used to from gcash database Facebook based on sociodemographic criteria. Any company can use Instagram advertising, the only important thing is to offer sufficiently visually interesting and high-quality content.
Interesting facts about Instagram
Instagram is the largest visual social network in the world. It claims to have more than 300 million fans worldwide. In the Czech Republic, it is less, currently estimated at over 116,000 Czech and Slovak users. The social network allows you to share images and videos.
41% of users are aged 16 – 24
51% of users are men
Almost half of users use Instagram daily (49%)
Photos get 36% more likes than videos
Every day, users around the world upload 70 million new photos, which receive 8,500 likes every second.
Buy me on Pinterest
Pinterest, the second largest "image" network, is also preparing a new feature. In a few weeks, it will launch a "Buy It" button in the US for testing.
Pinterest - Buy It
The button can be added to so-called Rich Pins - i.e. "pins" that contain additional information (such as a link to a website or e-shop, price, availability, etc.). If it meets this condition, you can get the button very easily. Just add a few lines of code. If you currently use Shopify or Demandware applications, you can request the button through these applications.
Pinterest will carefully select and allocate buttons, at least initially. You can also apply for them here . For now, only within the United States. You will be able to get the button for free and pay with a card directly through the app. However, Pinterest will only mediate the purchase and will not charge a commission for mediation. However, the logistics and administration associated with the order will be solely in the hands of the e-shop.
Interesting facts about Pinterest
Pinterest is actually a virtual bulletin board. It allows you to pin an interesting image, link to an article, video, or any other content directly from a website.
56% of users are women
65% of users are aged 16 – 34
A quarter of users use Pinterest at least once a week, another quarter even daily
Most pins link to blogs (54%)
75% of visits will be from mobile devices
Instagram introduced new full-featured ad formats last week. It will now be possible to add buttons to each image to log in to the website ( Sign Up, Learn More ), purchase ( Shop Now ), and download the app ( Install Now ). Instagram Ads
Instagram Ads will be tested by marketers in Spain until the end of June. Instagram plans to make all formats available for purchase worldwide, including the Czech Republic, by the end of the year.
Instagram also plans to benefit from the connection with Facebook and the data that people entrust to Facebook. By the end of the year, it will be possible to target ads similar to what you are used to from gcash database Facebook based on sociodemographic criteria. Any company can use Instagram advertising, the only important thing is to offer sufficiently visually interesting and high-quality content.
Interesting facts about Instagram
Instagram is the largest visual social network in the world. It claims to have more than 300 million fans worldwide. In the Czech Republic, it is less, currently estimated at over 116,000 Czech and Slovak users. The social network allows you to share images and videos.
41% of users are aged 16 – 24
51% of users are men
Almost half of users use Instagram daily (49%)
Photos get 36% more likes than videos
Every day, users around the world upload 70 million new photos, which receive 8,500 likes every second.
Buy me on Pinterest
Pinterest, the second largest "image" network, is also preparing a new feature. In a few weeks, it will launch a "Buy It" button in the US for testing.
Pinterest - Buy It
The button can be added to so-called Rich Pins - i.e. "pins" that contain additional information (such as a link to a website or e-shop, price, availability, etc.). If it meets this condition, you can get the button very easily. Just add a few lines of code. If you currently use Shopify or Demandware applications, you can request the button through these applications.
Pinterest will carefully select and allocate buttons, at least initially. You can also apply for them here . For now, only within the United States. You will be able to get the button for free and pay with a card directly through the app. However, Pinterest will only mediate the purchase and will not charge a commission for mediation. However, the logistics and administration associated with the order will be solely in the hands of the e-shop.
Interesting facts about Pinterest
Pinterest is actually a virtual bulletin board. It allows you to pin an interesting image, link to an article, video, or any other content directly from a website.
56% of users are women
65% of users are aged 16 – 34
A quarter of users use Pinterest at least once a week, another quarter even daily
Most pins link to blogs (54%)
75% of visits will be from mobile devices