Something that resonates with everyone in your segment.
Posted: Tue Feb 18, 2025 8:19 am
But be prepared: not all content adaptations to such news events can be successful. There are negative consequences, and unsubscribes are only a small part of them. You can tarnish the channel's reputation, provoke a scandal and incur the wrath of the entire Internet for inappropriate jokes. Calculate the possible risks before publishing.
Several rules for competent work with situational marketing:
Test ideas before publishing on a small focus group, preferably with different tastes and levels of humor.
Brainstorm with your team and come up with responses to the harshest comments. Sometimes it’s not the post itself that resonates, but the brand’s subsequent responses.
Choose the vector correctly. Direct irony not at the object iran mobile database itself, but at the action, sign, event or specific product.
An example of good situational marketing on the morning of September 21 is Mash . The meme coolly illustrated the general emotions of painful anticipation that were shared by everyone, not just the admins of Telegram news channels.
This isn't really a story about finding and articulating the target audience's pain points, but rather about identifying common traits within a group. Pay attention to the little things:
recurring errors,
clashes of mentality between the client and agent sides,
habits,
life hacks,
myths,
fears, etc.
All of this is an inexhaustible source of inspiration for both single posts and entire sections. Show users your attentiveness and emotional interest in them.
Artificial intelligence to the rescue
I don't know about you, but we couldn't avoid the winter information avalanche, where two topics were discussed most often: advertising labeling (March is coming, yes), neural networks and artificial intelligence. And in the second case, you can go wild both in the textual expression of thoughts on this subject, and in the broadcast of selections of neural network products. You can experiment on your own, as in " Marketing Sommelier - WebCanape ", or refer to interesting experiments of colleagues in the market, like SMM.LAVA.
Several rules for competent work with situational marketing:
Test ideas before publishing on a small focus group, preferably with different tastes and levels of humor.
Brainstorm with your team and come up with responses to the harshest comments. Sometimes it’s not the post itself that resonates, but the brand’s subsequent responses.
Choose the vector correctly. Direct irony not at the object iran mobile database itself, but at the action, sign, event or specific product.
An example of good situational marketing on the morning of September 21 is Mash . The meme coolly illustrated the general emotions of painful anticipation that were shared by everyone, not just the admins of Telegram news channels.
This isn't really a story about finding and articulating the target audience's pain points, but rather about identifying common traits within a group. Pay attention to the little things:
recurring errors,
clashes of mentality between the client and agent sides,
habits,
life hacks,
myths,
fears, etc.
All of this is an inexhaustible source of inspiration for both single posts and entire sections. Show users your attentiveness and emotional interest in them.
Artificial intelligence to the rescue
I don't know about you, but we couldn't avoid the winter information avalanche, where two topics were discussed most often: advertising labeling (March is coming, yes), neural networks and artificial intelligence. And in the second case, you can go wild both in the textual expression of thoughts on this subject, and in the broadcast of selections of neural network products. You can experiment on your own, as in " Marketing Sommelier - WebCanape ", or refer to interesting experiments of colleagues in the market, like SMM.LAVA.