What do you need to get started?

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The main thing we need to get started is a Facebook page. This is the basic plan, namely a business page on Facebook and Ads Manager. It is worth considering starting with Instagram. Create an Instagram account, switch it to professional mode, that is, a business account. Instagram will offer to create a business page and automatically create a business manager for you, in which these two platforms will be integrated. Then you can create an Ads Manager in this business manager and manage this whole complex. This is where you run ads, create content and interact with your target audience. In addition, there is the Business Suite tool - an interface where all these components are integrated, allowing you to manage and monitor all events and processes.

What goals should you choose?
What goals should you choose?

After completing all the preliminary preparatory benin telegram data steps, such as analyzing the target audience and setting up accounts, we move on to launching the advertising campaign. You choose the goals that meet your needs and goals.

Target selection can be done through Facebook or Instagram Ads Manager. If you choose Instagram, you will be asked to choose one of three targets. You can promote existing content, such as posts and stories. In Ads Manager, you are given more options and can create ads that do not appear on your main page. This gives you more flexibility, although it is worth considering that the built-in advertising cabinet in Instagram also has its advantages and limitations.