Sending emails and SMS
Posted: Wed Feb 19, 2025 8:05 am
If you’re using a political management system, you’ll probably want to segment your contact base. This segmentation will allow you to run specific marketing campaigns for each group, as well as create strategies based on region or profile of each person.
However, in order to take advantage of the possibilities that the tool offers, it is important to collect as much information as possible and feed your database within the system. The more data you obtain from a contact, the more valuable it is. In addition to common fields such as name, email and phone number, the system offers options that will be of great value for planning your campaigns:
Tags
Tags are one of the most flexible and important tools in the system. You can create tags yourself according to your needs and add them to your contacts, segmenting them by profile (community leaders, teachers, public servants, youth community, etc.) or by region (which will allow you to obtain a georeferenced view of your contacts and plan your actions according to the demand of these regions).
Influence
Influence is an important piece of information, especially for politicians who are campaigning. Let's say you are registering some contacts in the system and you know that they are influential among a certain number of people. When counting votes, you will be able to estimate them not only based on the contacts you already have, but also on how many people they will be able to mobilize.
If you have any questions about how to create a voter database, check out our free e-book !
With your contact base already registered and all fields filled in, you romania mobile database can create your email marketing and SMS campaigns . If you used to do this process manually, forget it! The vast majority of software on the market offers an integrated tool within the system itself to execute these sendings automatically.
You can send targeted emails based on previously registered tags or create campaigns for your entire contact database. You also have the option of sending automated emails based on specific dates or to people who are celebrating their birthdays.
To send your messages, simply log into your marketing session and select the type of message you want to send (email or SMS). Fill in the required fields, making it clear to your recipient what the content of your message will be. At this point, you can also select the group of contacts you want your campaign to reach and choose a date and time for the message to be sent.
Political management suites also have variables that allow all emails to be personalized with the recipient's name. This way, you demonstrate closeness to your contact and will have a greater chance of them reading your message.
However, in order to take advantage of the possibilities that the tool offers, it is important to collect as much information as possible and feed your database within the system. The more data you obtain from a contact, the more valuable it is. In addition to common fields such as name, email and phone number, the system offers options that will be of great value for planning your campaigns:
Tags
Tags are one of the most flexible and important tools in the system. You can create tags yourself according to your needs and add them to your contacts, segmenting them by profile (community leaders, teachers, public servants, youth community, etc.) or by region (which will allow you to obtain a georeferenced view of your contacts and plan your actions according to the demand of these regions).
Influence
Influence is an important piece of information, especially for politicians who are campaigning. Let's say you are registering some contacts in the system and you know that they are influential among a certain number of people. When counting votes, you will be able to estimate them not only based on the contacts you already have, but also on how many people they will be able to mobilize.
If you have any questions about how to create a voter database, check out our free e-book !
With your contact base already registered and all fields filled in, you romania mobile database can create your email marketing and SMS campaigns . If you used to do this process manually, forget it! The vast majority of software on the market offers an integrated tool within the system itself to execute these sendings automatically.
You can send targeted emails based on previously registered tags or create campaigns for your entire contact database. You also have the option of sending automated emails based on specific dates or to people who are celebrating their birthdays.
To send your messages, simply log into your marketing session and select the type of message you want to send (email or SMS). Fill in the required fields, making it clear to your recipient what the content of your message will be. At this point, you can also select the group of contacts you want your campaign to reach and choose a date and time for the message to be sent.
Political management suites also have variables that allow all emails to be personalized with the recipient's name. This way, you demonstrate closeness to your contact and will have a greater chance of them reading your message.