Invest in direct political marketing
Posted: Wed Feb 19, 2025 8:43 am
You can, for example, schedule email marketing campaigns that contain surveys and forms for people to fill out, giving scores from 0 to 10 for different aspects related to the mandate and leaving additional comments.
Another idea is to provide spaces for people to make criticisms and suggestions on your website . Using social media to ask for feedback from Internet users is also a great way to be in direct and constant contact with the population.
The most important thing is that you show yourself open to receiving feedback and even go out of your way to get it yourself. Remember that citizens voted for you so that you can serve the people, and knowing whether your mandate is on the right track is essential to strengthening your image and that of your advisors.
Some tools, such as email marketing and SMS, allow you to japan mobile database carry out “direct marketing”, which is essential for anyone who wants to have a close relationship with their voters. If you still don’t know what this is, let’s go back to what we already talked about in our e-book Email marketing: first steps .
Direct marketing is marketing that is targeted at a specific recipient, in a segmented and measurable way.
Let's imagine that our recipient is Pedro, a citizen registered in our database .
The contact is direct because the recipient will receive the message in their own inbox. A message broadcast on television, for example, will not be specifically directed to Pedro, and will only be seen by him if, at that moment, he has the TV on, on that channel. In the case of email marketing or SMS, there will be individual contact and directed to him.
The contact is segmented because a specific message will be sent to the recipient, according to their characteristics. For example, let's suppose that Pedro is a public school teacher. You can send him a personalized message, telling him about an action your office is taking that benefits this segment of the population.
Contact is measurable because you will be able to obtain data on what happened with your message: Did Pedro read it? How many times? Did he click on any links that were present in the message? From this, you will be able to measure how your mandate is received by citizens.
Another idea is to provide spaces for people to make criticisms and suggestions on your website . Using social media to ask for feedback from Internet users is also a great way to be in direct and constant contact with the population.
The most important thing is that you show yourself open to receiving feedback and even go out of your way to get it yourself. Remember that citizens voted for you so that you can serve the people, and knowing whether your mandate is on the right track is essential to strengthening your image and that of your advisors.
Some tools, such as email marketing and SMS, allow you to japan mobile database carry out “direct marketing”, which is essential for anyone who wants to have a close relationship with their voters. If you still don’t know what this is, let’s go back to what we already talked about in our e-book Email marketing: first steps .
Direct marketing is marketing that is targeted at a specific recipient, in a segmented and measurable way.
Let's imagine that our recipient is Pedro, a citizen registered in our database .
The contact is direct because the recipient will receive the message in their own inbox. A message broadcast on television, for example, will not be specifically directed to Pedro, and will only be seen by him if, at that moment, he has the TV on, on that channel. In the case of email marketing or SMS, there will be individual contact and directed to him.
The contact is segmented because a specific message will be sent to the recipient, according to their characteristics. For example, let's suppose that Pedro is a public school teacher. You can send him a personalized message, telling him about an action your office is taking that benefits this segment of the population.
Contact is measurable because you will be able to obtain data on what happened with your message: Did Pedro read it? How many times? Did he click on any links that were present in the message? From this, you will be able to measure how your mandate is received by citizens.