Social media is considered by many to be almost an extension of people. To get an idea of the proportion, data from 2017 showed that 117 million people in Brazil were considered active Facebook users , that is, users who access the platform every month.
It is a very large portion of the population liking, sharing and creating content that cannot be disregarded. Quite the contrary, social networks and digital media need to be a large part of the work that seeks engagement.
Candidate profiles or pages must be very well constructed, containing a presentation of their career and proposals, and must always be kept up to date and fed with relevant content. Just like blogs and websites, these can have numerous functions, but the main ones are to gather information about the candidate and report on their main actions, in addition to being a contact retention tool.
Another important point to consider is the need for images on social jordan mobile database media and in the digital environment as a whole. The images will serve to illustrate the content and facilitate the understanding of the texts, so they must interact with the texts and be of good quality.
Video content is also a resource that, when used well, tends to increase voter engagement, as voters may not be willing to read a large volume of text. It is important that videos are produced based on a script and an agenda that guides the speech.
Technically speaking, make sure the footage has good lighting and quality audio. Check out more tips on video marketing for politicians here !
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