The benefits of knowing your target audience
Posted: Thu Feb 20, 2025 9:00 am
Wide and narrow target audience
A broad target audience covers a variety of groups with different needs and interests. For example, a company producing household goods can target its products at a wide range of consumers of different ages and social status. A narrow target audience is a more specific group united by certain common characteristics. For example, a manufacturer of environmentally friendly goods can focus on a narrow target audience consisting of people who actively care about preserving the environment.
B2B and B2C
B2B (business-to-business) target audiences are companies and organizations. For example, a company that specializes in server manufacturing may target its products at other technology companies that philippines cell phone number list need powerful servers for their operations. B2C (business-to-customer) target audiences are end-users and purchase products or services for personal use. For example, a cosmetics manufacturer may target its products at women of different ages who want to improve their appearance.
Website audience
Types of website target audiences distinguish two main goals:
purchases – visitors enter the site with the intention of purchasing goods or services;
information gathering – visitors are interested in receiving information.
Successfully understanding the differences between different types of target audiences is key to developing an effective marketing strategy.
How to identify your target audience using the 5W method
The 5W method is based on five simple questions: who, what, where, when, why. They allow you to understand the audience. Defining the target audience using the 5W method is as follows:
who. The first step is to understand who the target audience is. Who is the potential client and what characteristics are typical for them. These can be certain age groups, hobbies, habits, work and other parameters;
what. Here we find out what the target audience is looking for and expecting from the product, what needs it is trying to cover and what can attract them to the brand or product;
where.
A broad target audience covers a variety of groups with different needs and interests. For example, a company producing household goods can target its products at a wide range of consumers of different ages and social status. A narrow target audience is a more specific group united by certain common characteristics. For example, a manufacturer of environmentally friendly goods can focus on a narrow target audience consisting of people who actively care about preserving the environment.
B2B and B2C
B2B (business-to-business) target audiences are companies and organizations. For example, a company that specializes in server manufacturing may target its products at other technology companies that philippines cell phone number list need powerful servers for their operations. B2C (business-to-customer) target audiences are end-users and purchase products or services for personal use. For example, a cosmetics manufacturer may target its products at women of different ages who want to improve their appearance.
Website audience
Types of website target audiences distinguish two main goals:
purchases – visitors enter the site with the intention of purchasing goods or services;
information gathering – visitors are interested in receiving information.
Successfully understanding the differences between different types of target audiences is key to developing an effective marketing strategy.
How to identify your target audience using the 5W method
The 5W method is based on five simple questions: who, what, where, when, why. They allow you to understand the audience. Defining the target audience using the 5W method is as follows:
who. The first step is to understand who the target audience is. Who is the potential client and what characteristics are typical for them. These can be certain age groups, hobbies, habits, work and other parameters;
what. Here we find out what the target audience is looking for and expecting from the product, what needs it is trying to cover and what can attract them to the brand or product;
where.