What factors should be taken into account?

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Market segmentation is based on a thorough understanding of customers and their needs. To do so, the following criteria should be taken into account: Demographic factors are the most commonly used basis for segmentation, as they provide key information about the characteristics of the population. Examples of segmentation.

Geographical segmentation takes into account the location of customers, allowing the offer to be tailored to regional differences. Examples of segmentation: Country and region: local, regional and international guatemala phone number data markets. Climate: areas with cold, warm and temperate climates. Urbanization: rural, urban and suburban areas.

Psychographic factors focus on customers' internal values, lifestyles, and beliefs. Examples of breakdowns: Lifestyle - for example, active people, interested in culture, who travel, committed to the environment. Personality - for example, groups open to new experiences, conservative, preferring innovation.

Behavioral segmentation analyzes how customers behave in the purchasing process. Examples of segmentation: Brand loyalty: Customers who are loyal to a brand, experiment and switch from one brand to another. Price Sensitivity: Bargain-seeking, best-in-class, price-insensitive segments.
Groups that buy regularly, seasonally or occasionally. Each of these criteria provides valuable information to help segment the market effectively. Their application depends on the specific industry and the objective of the segmentation.