How is the SEO share of the vote calculated?

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When conducting initial SEO audits or performance monitoring, calculating SEO share of voice evaluates brand awareness relative to organic competitors in terms of the number of keywords ranked and their organic rankings.

A higher share of voice represents more [popularity] and [industry] dominance over your [competitors].

Accurately measuring share of voice also allows you to understand the behavior and decisions of your target buyers to help you improve your brand promotion plan and increase your company profits.


Understanding how to measure share of voice is critical to assessing your brand's influence relative to competitors in the market.

Here is the formula for calculating share of voice in SEO:

Your organic search traffic for target keywords/Total organic search traffic for specific truemoney database keywords × 100

For example, if an e-commerce brand’s organic search traffic for the keyword “ wireless headphones ” is 10,000 visits and the total organic search traffic for that keyword is 50,000, then the “share of voice” is calculated as (10,000 / 500,000) × 100 = 2%.