How to calculate CPL

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Cost per lead
Cost per lead (CPL) is an important metric that measures how much it costs to acquire a single lead through your marketing efforts.

It is calculated by dividing total marketing and sales expenditure by the number of leads generated in a given period.


Tracking CPL is crucial because it provides a clear overview of the efficiency and cost-effectiveness of your lead generation campaigns. A lower CPL indicates that your campaigns are performing well at generating leads without incurring high costs.

On the other hand, a high CPL indicates that you may need to optimize your campaigns facebook database to reduce costs or improve the quality of leads.

A lower CPL means more budget for scaling strategies that [promote] growth.

Joshua Fleming

- Joshua Fleming, Founder at Local Digital Buzz

CPL is especially important when comparing different marketing channels or campaigns. Monitoring this metric can help you determine which platforms or strategies deliver leads at the lowest cost, allowing you to allocate your budget more effectively.