Examples of seasonal keyword trends

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Companies should consider keyword seasonality to capture the increased interest in their products or services during these [periods].

Seasonal keywords don't just reflect what people are searching for. Instead, they reveal key interests and needs that arise at different times throughout the year.

From the critical deadlines of "tax season" to the festive bustle of "Christmas shopping" and the thrill of "summer travel planning," each season brings its own "keyword opportunities."

Recognizing these trends helps companies predict [needs], adapt their [marketing messages], office 365 database and strategically connect with [target buyers].