3.
Especially if you're just starting out and don't have a large audience yet, you'll want to make sure to include keywords in your Instagram bio description to make it easier for users interested in your content and business to find your account.
Include the most commonly used general terms to search for the type of product or service you sell. Check out Will Bloom Optician's Instagram bio :
Shopify Store Will Bloom Instagram Bio
4. Optimize your profile picture
Use a quality profile photo, ideally your logo or an easily recognizable image of your brand. Keep the dimensions between 110 x 100 and 200 x 200 pixels to avoid blurry or stretched images.
A good profile photo helps you create a good first impression, conveying an image of professionalism and quality that matches your brand and your business.
5. Take advantage of links
Now that you can include up to 5 links in your Instagram bio, the possibilities are endless. Broadly speaking, you have 2 options:
Use direct links : You can link to your online store 's home page , to a product category, to a specific product, to a promotion, to a blog article, to a subscription form, etc.
Link to a links page – You can create a links page (for example with Linkpop ).
While link pages add a step between Instagram and where you want to take your audience, you can use them creatively to get more out of your Instagram bio.
For example, you can create a page of links with your best offers, periodically updating the links on the page, without needing to occupy more than one of the 5 links in your Instagram bio.
Instagram bio of Athletic Club account
Athletic Club includes 2 links in its Instagram bio: one to its official page and another to a links page.
6. Use all the functions at your disposal
Instagram offers a variety of additional features for canadian cell phone numbers adding elements to the Instagram bio of business accounts; use all the ones that are relevant to your ecommerce account:
Contact information : define your phone number, email and physical address of your store (if you have one) and activate the Contact button in the bio.
Business Category : Choose the category that best represents what your business is about; the category will appear below your profile name.
Hashtags : Including branded hashtags in your Instagram bio can be a great way to foster a sense of community around your brand by encouraging the creation of user-generated content, for example.
Emojis : Use emojis to communicate visually and breathe color and life into your Instagram bio, but keep in mind that they're an extremely casual and youthful element.
Tags : If your business has more than one Instagram account, you can always “tag” your other account in your profile description.
Featured Stories – curate your featured stories carefully, using quality cover images in line with your branding; you can use this feature to showcase your product catalogs or promotions .
Broadcast Channel – Create a broadcast channel and encourage your followers to join in. You can use it to share product launches, promotions and discounts, while fostering a sense of community around your brand within your audience.
Check out the Instagram bio of the online store Paraíso Mascotas : keywords, business category, call to action, contact information, emojis – it’s a great example of an optimized Instagram bio.