How to grow your training organization in 5 steps

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Faced with an increasingly connected world, access to professional training has really been turned upside down. With new technologies, the way we train has evolved and made learning more accessible.

In recent years, we have been able to observe various changes in the education sector such as the rise of online training . All training organizations are looking to develop and respond more easily to the different needs of their audience .


In this article, you will discover our various tips, such as using SMS to promote your training courses !

1. Communicate about your training organization’s offers!
To develop your training organization, it is essential to communicate about the company phone number malaysia different offers proposed by taking advantage of the many tools at your disposal. For example, a good mobile marketing strategy will allow you to communicate more effectively with your contacts and this directly on their mobile devices .

Digital tools are increasingly used and are highly appreciated. For example, you can automate and personalize your communication campaigns to maximize their performance while saving time. Some digital solutions also give you greater flexibility and a way to reach a larger audience . Social networks are a perfect example since by communicating effectively on them, you have the opportunity to reach thousands of people and considerably strengthen your reputation . And this in a very short time! Channels such as e-mail or professional SMS allow you to target your customers more precisely, to be closer to them by informing them of your news directly in their pocket.

Physical media also remain very important for promoting your training courses, particularly to reach a more "local" audience and strengthen your connection with them. Organizing events such as trade fairs or open days can help you strengthen your credibility but also get closer to your potential future students. You will be able to answer their questions more easily and take an interest in their needs and expectations more easily. You can also distribute flyers , posters , brochures to easily disseminate information about your training courses and encourage interested people to register.

By combining digital channels and physical media , you optimize your chances of better capturing your audience and converting certain prospects more easily . Finally, it is also important that your communication strategy is adapted to your objectives but also your targets to have the greatest impact possible.



2. Create partnerships with other businesses!
A very useful solution to develop your training organization is to create strategic partnerships with different companies . This will allow you to expand your network , but also to take advantage of the visibility and reputation of your partners to increase your notoriety .


These types of collaborations can take many forms. For example, you could offer training in partnership with a company that wants to train its employees . You could also organize an event together , such as a webinar or a convention, highlighting your shared skills. Content exchanges, cross-mentions on social networks, or even direct recommendations are also good ways to take advantage of your partnership to gain notoriety .

Creating partnerships with other companies is therefore a win-win strategy that can greatly accelerate the growth of your training organization while strengthening your credibility against your competitors .



3. Optimize your notoriety through social networks!
Social networks are, nowadays, one of the most useful tools to develop the reputation of a company . You may be wondering how to make yourself known as a training organization? Social networks can help you!

These allow you to reach a large and diverse audience . For your organization, it is a good way to attract new students. To make the most of these tools, it is essential to adopt a communication strategy adapted to each platform . LinkedIn, for example, is ideal for establishing your credibility in the field of professional training and connecting with companies and professionals. Instagram and Facebook, for their part, can be used to maintain your brand image, share testimonials, real-life cases, or even engaging educational content.

To really optimize your reputation, it is important to be regular in your publications and that they are of quality . Create and share content that makes you want to read: articles, videos, infographics, or even old testimonials from satisfied learners.

Additionally, social media offers you targeted advertising opportunities , allowing you to promote your courses to a specific audience. By investing in well-prepared advertising campaigns, you can quickly increase your visibility and attract new prospects.

An effective presence on social networks can therefore considerably strengthen the reputation of your training organization , and help you position yourself as a market leader .



4. Increase your visibility through events!
Organizing or participating in events is also a good solution to develop your training organization and strengthen your reputation. These events, whether physical or online, offer a great opportunity to interact directly with your targets , to present your training courses and to show your different skills .

Whether it's a trade show , a conference or a workshop , there are many opportunities for you to meet potential students, partners and companies interested in your training. A webinar , for example, is a good tool to expand your audience without geographical limits and at a lower cost.

To optimize the impact of your event, it is essential to promote it effectively in advance , particularly via tools such as social networks or your website. It is equally important to bring it to life through different activities such as organizing a competition via SMS+ .

After that, take full advantage of the feedback by analyzing attendee feedback to improve for your next events.

Also use the content created for the occasion to extend the visibility of your event in the long term. This can be for example with communication brochures or other types of documents that can be used for other occasions, for a future edition or simply to communicate about your training courses.


By following these tips, you will continue to engage your audience , attract new customers , and strengthen your positioning .



5. Stay close to your contacts with SMS: the example of Live Session!
If you want to stay in touch with your different learners and strengthen your engagement with them, professional SMS is the tool you need. It is customizable (in terms of content or simply your sender name) and flexible (usable with an SMS platform, an API, plugins, etc.). This makes it very effective when you want to communicate with your contacts.

Let's take the example of the company Live Session , one of our clients, specializing in training and real-time events on the internet.


The company uses SMS notifications to stay closer to its customers and inform them when an event like a webinar is approaching. This tool can, for example, be used to increase the participation rate at events . Indeed, someone who has registered will receive a confirmation by email and also an SMS in order to maximize the chances that they remember the event and connect at the desired time. To do this, it is better to use a channel like SMS, read 90% of the time in less than three minutes!

This type of message is not only useful for online events , but it can also be used for other aspects of training , such as exam or assignment reminders. By integrating SMS notifications into your communication strategy, you therefore ensure that you are always as close as possible to your students , offering them a more responsive and personalized customer experience while strengthening their long-term engagement .