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HPE Aruba research finds EMEA companies are not fully leveraging data

Posted: Thu Jul 10, 2025 4:39 am
by nusratjahan
New research conducted by HPE Aruba in the EMEA region shows that the tools adopted by companies are still inadequate to fully exploit the full value extracted from data. The study, titled " Data to Decisions: A Rulebook to Unlock the Power of Your Data," identifies six key points to address these critical issues and help companies achieve better results from their data.

The survey, conducted among over 170 IT managers and buy bulk sms service network engineers within the HPE Aruba network in the EMEA region, reveals that the majority of respondents are aware of the shortcomings of their existing data management system. When asked what their main challenge is , more than half responded with " not having complete control over the company's data ," while a portion cited " not being able to view data holistically, " and still another " not being able to transform data into actionable insights ."

Unrealized potential
Respondents are aware of the potential data offers to make companies more efficient, innovative, and customer-centric. Among the greatest opportunities offered by structured management, they identified the ability to ensure better customer experiences, increase efficiency, and foster product innovation.

At the same time, respondents highlighted gaps in existing systems and infrastructure that could limit these opportunities. When asked what they would like to do that they currently can't, their priorities included strengthening security , performing more real-time analytics, making more data-driven decisions, and improving the connection of data with key business functions.