Understanding Sendinblue Pricing: A Comprehensive Guide for Your Business
Posted: Sat Aug 09, 2025 9:13 am
Sendinblue, recently rebranded as Brevo, is a popular all-in-one marketing platform that caters to businesses of all sizes, from startups to large enterprises. One of its most attractive features is its flexible pricing structure, which is primarily based on the volume of emails you send, rather than the number of contacts in your list. This approach can be a significant advantage, especially for businesses with large mailing lists that don't email frequently. However, navigating the different plans and their features can be a bit confusing. This post will break down the various Sendinblue pricing options to help you choose the best fit for your marketing needs.
The Generous Free Plan: A Great Starting Point
For those just getting started with email marketing, Sendinblue's free plan is one of the most compelling options available. Unlike many competitors that limit your contact list size on their free tiers, Sendinblue Find targeted email leads by industry or location – all at country email list allows you to have unlimited contacts. The main limitation is the email sending volume, which is capped at 300 emails per day. This is a fantastic way to test out the platform, build your initial list, and even run a small, consistent email campaign without any financial commitment. The free plan also includes a drag-and-drop editor, customizable templates, and basic reporting. This is a perfect solution for bloggers, solopreneurs, or small businesses who are on a tight budget and want to get their feet wet in the world of email marketing.
Moving Up to the Starter Plan
When your email marketing needs grow beyond the daily limit of the free plan, the Starter plan (formerly Lite) is the next logical step. The pricing for this plan is still based on monthly email volume, with various tiers available, starting with a base amount of emails for a monthly fee. A key advantage of this plan is the removal of the daily sending limit, allowing you to send a large campaign all at once. The Starter plan also includes features that help you remove the Brevo branding from your emails (often as an add-on), and provides access to basic reporting and analytics to track your campaign performance more effectively. This plan is ideal for growing businesses that are ready to scale their email marketing efforts without needing advanced automation or reporting.
The Business Plan: For Serious Marketers
For businesses that need a more robust and comprehensive marketing solution, the Business plan offers a significant leap in functionality. This plan is designed for marketing managers and e-commerce professionals who require more advanced tools to optimize their campaigns. The Business plan unlocks key features like marketing automation, A/B testing, and advanced statistics, allowing you to create sophisticated workflows, test different email versions for better engagement, and gain deeper insights into your campaign performance. It also includes multi-user access, which is crucial for larger teams. While the pricing scales with email volume, the added features provide a powerful toolkit for businesses looking to truly automate and optimize their marketing funnel.
Enterprise-Level Solutions and Add-ons
For very large teams and high-volume senders, Sendinblue offers an Enterprise plan with custom pricing. This plan is tailored to the specific needs of a business and includes exclusive features like priority email sending, a dedicated customer success manager, and enterprise-grade security. It's the ultimate solution for companies that require a high degree of customization and support. Furthermore, Sendinblue offers a variety of add-ons that can be purchased separately to augment your plan, such as a dedicated IP address for better sender reputation management, or the Conversations platform for live chat functionality. This modular approach allows businesses to build a custom solution that perfectly fits their needs.
Pay-As-You-Go: The Flexible Alternative
In addition to the subscription-based plans, Sendinblue also offers a "pay-as-you-go" option. This is an excellent choice for businesses with unpredictable or seasonal email marketing needs. Instead of a recurring monthly fee, you purchase email credits upfront, which do not expire. This provides maximum flexibility, as you only pay for the emails you actually send. It's also a great way to top up your existing plan if you have a one-off campaign that exceeds your monthly limit without having to upgrade your entire subscription. This model ensures you don't overpay for unused credits and can be a very cost-effective solution for irregular senders.
The Unique Advantage of Sendinblue Pricing
What truly sets Sendinblue's pricing apart from many of its competitors is the focus on email volume over contact count. Many other email marketing services charge based on the size of your contact list, which can become prohibitively expensive as your list grows, even if you don't email them often. Sendinblue's model allows you to collect and manage an unlimited number of contacts, so your list can grow as large as you want without immediately driving up your costs. You only pay more when you are actively sending more emails, making it a highly scalable and cost-effective solution for businesses that prioritize list building and long-term customer relationships.
The Generous Free Plan: A Great Starting Point
For those just getting started with email marketing, Sendinblue's free plan is one of the most compelling options available. Unlike many competitors that limit your contact list size on their free tiers, Sendinblue Find targeted email leads by industry or location – all at country email list allows you to have unlimited contacts. The main limitation is the email sending volume, which is capped at 300 emails per day. This is a fantastic way to test out the platform, build your initial list, and even run a small, consistent email campaign without any financial commitment. The free plan also includes a drag-and-drop editor, customizable templates, and basic reporting. This is a perfect solution for bloggers, solopreneurs, or small businesses who are on a tight budget and want to get their feet wet in the world of email marketing.
Moving Up to the Starter Plan
When your email marketing needs grow beyond the daily limit of the free plan, the Starter plan (formerly Lite) is the next logical step. The pricing for this plan is still based on monthly email volume, with various tiers available, starting with a base amount of emails for a monthly fee. A key advantage of this plan is the removal of the daily sending limit, allowing you to send a large campaign all at once. The Starter plan also includes features that help you remove the Brevo branding from your emails (often as an add-on), and provides access to basic reporting and analytics to track your campaign performance more effectively. This plan is ideal for growing businesses that are ready to scale their email marketing efforts without needing advanced automation or reporting.
The Business Plan: For Serious Marketers
For businesses that need a more robust and comprehensive marketing solution, the Business plan offers a significant leap in functionality. This plan is designed for marketing managers and e-commerce professionals who require more advanced tools to optimize their campaigns. The Business plan unlocks key features like marketing automation, A/B testing, and advanced statistics, allowing you to create sophisticated workflows, test different email versions for better engagement, and gain deeper insights into your campaign performance. It also includes multi-user access, which is crucial for larger teams. While the pricing scales with email volume, the added features provide a powerful toolkit for businesses looking to truly automate and optimize their marketing funnel.
Enterprise-Level Solutions and Add-ons
For very large teams and high-volume senders, Sendinblue offers an Enterprise plan with custom pricing. This plan is tailored to the specific needs of a business and includes exclusive features like priority email sending, a dedicated customer success manager, and enterprise-grade security. It's the ultimate solution for companies that require a high degree of customization and support. Furthermore, Sendinblue offers a variety of add-ons that can be purchased separately to augment your plan, such as a dedicated IP address for better sender reputation management, or the Conversations platform for live chat functionality. This modular approach allows businesses to build a custom solution that perfectly fits their needs.
Pay-As-You-Go: The Flexible Alternative
In addition to the subscription-based plans, Sendinblue also offers a "pay-as-you-go" option. This is an excellent choice for businesses with unpredictable or seasonal email marketing needs. Instead of a recurring monthly fee, you purchase email credits upfront, which do not expire. This provides maximum flexibility, as you only pay for the emails you actually send. It's also a great way to top up your existing plan if you have a one-off campaign that exceeds your monthly limit without having to upgrade your entire subscription. This model ensures you don't overpay for unused credits and can be a very cost-effective solution for irregular senders.
The Unique Advantage of Sendinblue Pricing
What truly sets Sendinblue's pricing apart from many of its competitors is the focus on email volume over contact count. Many other email marketing services charge based on the size of your contact list, which can become prohibitively expensive as your list grows, even if you don't email them often. Sendinblue's model allows you to collect and manage an unlimited number of contacts, so your list can grow as large as you want without immediately driving up your costs. You only pay more when you are actively sending more emails, making it a highly scalable and cost-effective solution for businesses that prioritize list building and long-term customer relationships.