The difference between MailerLite e-newsletters and automated mail
Posted: Sat Aug 09, 2025 9:22 am
The newsletter is usuallyBroadcast-styleOf. Send to the entire list. Or "specific subgrouping". Usually sent manually. Automated mail isTriggeredOf. It only when certain conditions are met. Will send.
E-newsletters are better suited. Post regular news. And promotions. Automated mail is better suited. User-behavior-based. Personalized communication.
How do I create a MailerLite newsletter?
Creating e-newsletters. Several core steps are required. They ensure specific database by industry the setting is correct. And sending smoothly.
Designing email content and templates
First, design the message content. MailerLite offers several templates.They're all responsive designs. Use its drag-and-drop editor.You can easily add pictures. Textblock. Buttons and social media links.
Ensure message content. Consistent with your brand image. This improves professionalism. Thus enhancing brand recognition.
Break down your subscriber list
Before sending, it’s important to segment your audience. According to customer characteristics. For example, purchase history. Geolocation. Hobbies. Create different subgroups. For each subgroup. Send customized mail. This improves mail relevance.
Precise segmentation improves open rate. Decrease unsubscribe rate. Thus enhancing marketing effectiveness.
Write attractive mail subject lines
The message subject line is critical. It determines the opening rate. The subject line should be concise. And eye-catching. Use question, for example. Or provide exclusive information. Avoid junk vocabulary.
Attempting to perform A/B testing. Compare the effects of different subject lines. Thus finding the best combination.
Preview & Test your newsletter
Before sending, preview and test. Is a good habit. Checking mail on different devices. Display effect. Make sure all links work. Send test mail to yourself. Confirm everything is correct.
This avoids sending errors. Make sure the message is perfectly presented. Thus maintaining a professional image.
Best practices for MailerLite e-newsletters
To maximize the effect. It’s important to follow best practices. This ensures the mail will work. While avoiding common problems.
Compliance with Mail Sending Regulations & Ethics
Mail delivery must be compliant. For example, compliance with the GDPR. CAN-SPAM. China-related regulations. Make sure that when getting the mail address. Explicit consent has been obtained. Clear unsubscription options available.
Avoid spam. Protect recipient privacy. This safeguards the sender reputation. Thus ensuring long-term effectiveness.
E-newsletters are better suited. Post regular news. And promotions. Automated mail is better suited. User-behavior-based. Personalized communication.
How do I create a MailerLite newsletter?
Creating e-newsletters. Several core steps are required. They ensure specific database by industry the setting is correct. And sending smoothly.
Designing email content and templates
First, design the message content. MailerLite offers several templates.They're all responsive designs. Use its drag-and-drop editor.You can easily add pictures. Textblock. Buttons and social media links.
Ensure message content. Consistent with your brand image. This improves professionalism. Thus enhancing brand recognition.
Break down your subscriber list
Before sending, it’s important to segment your audience. According to customer characteristics. For example, purchase history. Geolocation. Hobbies. Create different subgroups. For each subgroup. Send customized mail. This improves mail relevance.
Precise segmentation improves open rate. Decrease unsubscribe rate. Thus enhancing marketing effectiveness.
Write attractive mail subject lines
The message subject line is critical. It determines the opening rate. The subject line should be concise. And eye-catching. Use question, for example. Or provide exclusive information. Avoid junk vocabulary.
Attempting to perform A/B testing. Compare the effects of different subject lines. Thus finding the best combination.
Preview & Test your newsletter
Before sending, preview and test. Is a good habit. Checking mail on different devices. Display effect. Make sure all links work. Send test mail to yourself. Confirm everything is correct.
This avoids sending errors. Make sure the message is perfectly presented. Thus maintaining a professional image.
Best practices for MailerLite e-newsletters
To maximize the effect. It’s important to follow best practices. This ensures the mail will work. While avoiding common problems.
Compliance with Mail Sending Regulations & Ethics
Mail delivery must be compliant. For example, compliance with the GDPR. CAN-SPAM. China-related regulations. Make sure that when getting the mail address. Explicit consent has been obtained. Clear unsubscription options available.
Avoid spam. Protect recipient privacy. This safeguards the sender reputation. Thus ensuring long-term effectiveness.