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Our favorite tool to improve the performance of our sites :

Posted: Thu Dec 26, 2024 10:10 am
by bellal khan
THE BEST FROM MARKETERS
We have already mentioned it in the new section of 20/80, “The Toolbox” , which you can find further down. It is WP Rocket , about which we have just produced an ad hoc guide that can show you why we really like it so much. Read it to discover everything you can do with this tool. We can already hear your website thanking us (you are welcome!)
The (strange) life of an entrepreneur by Marcello Ascani : He himself, guest of the new episode of the Marketers Podcast, in which he told us the behind the scenes of his work as a digital entrepreneur. If your goal is to become a creator, work in the digital market or found a marketing agency, then this is the episode for you. You will find strategies, techniques and advice already tested, ready to use. Click here to watch the episode on YouTube or click here to listen to it on Spotify
STRATEGIC DATABASE
What You Don't Know About the IKEA Effect (Here's How to Enhance It and Use It in Your Marketing)
Looking for a winning business idea? Use the entrepreneurial fractionation technique (we explain it to you) 2

Chances are, you’re already familiar with the IKEA effect . But are you familiar with its cousin?

Let's start by dusting off the IKEA effect: it's a cognitive bias whereby we list of telegram users in usa tend to value an object more if we play a role in its construction.

The bias gets its name from the fact that IKEA, the well-known furniture brand, has built a $15 billion business based on this effect.

It is undoubtedly a powerful bias, but it is often limited to physical effort. However, there is also a cognitive counterpart.

In fact, several studies have shown that we tend to favor ideas and information that we have developed ourselves over those presented by others.

This is thanks to the cousin of the IKEA effect, which, using its original name, is the Self Generation Affect effect .

Tell us how to translate it, if you have any ideas. We can suggest some cool names like “werewolf egocentric effect” .

But let's get back to us, because as marketers, creatives and entrepreneurs, we deal with selling ideas , our own or others.