Keyword Planner Limitations
Posted: Sat Dec 21, 2024 4:09 am
If advertisers are willing to spend a lot of money for a single click, it probably means that:
That keyword converts particularly well;
A conversion for that keyword generates very high revenue.
Understanding the commercial search intent of keywords is essential to achieving tangible results through SEO.
At this point you should have a clearer idea of how to use arabinfo24 whatsapp the Keyword Planner and what elements you need to evaluate when researching keywords, but let's focus on the limitations of this tool:
1) It returns results that are closely related to the terms you entered and therefore will not show a whole series of keywords that users use to search for the products and services being analyzed.
2) The keywords suggested by this research tool are the same and identical ones that it will suggest to your competitors. Imagine what the level of competition would be if everyone used the same keywords?
3) After the last update it no longer shows the exact number of monthly searches, opting instead for a wide range. You need to have at least one Google Ads campaign active to have access to the exact volumes.
4) It does not provide information on the Search Intent, the intent for which the keywords are used. Without this information you risk working on keywords that bring traffic, but at the same time poor results in terms of conversions.
That keyword converts particularly well;
A conversion for that keyword generates very high revenue.
Understanding the commercial search intent of keywords is essential to achieving tangible results through SEO.
At this point you should have a clearer idea of how to use arabinfo24 whatsapp the Keyword Planner and what elements you need to evaluate when researching keywords, but let's focus on the limitations of this tool:
1) It returns results that are closely related to the terms you entered and therefore will not show a whole series of keywords that users use to search for the products and services being analyzed.
2) The keywords suggested by this research tool are the same and identical ones that it will suggest to your competitors. Imagine what the level of competition would be if everyone used the same keywords?
3) After the last update it no longer shows the exact number of monthly searches, opting instead for a wide range. You need to have at least one Google Ads campaign active to have access to the exact volumes.
4) It does not provide information on the Search Intent, the intent for which the keywords are used. Without this information you risk working on keywords that bring traffic, but at the same time poor results in terms of conversions.