Account level settings
Posted: Sun Jan 05, 2025 8:40 am
All account-level settings are listed here, meaning changes to any of these settings will apply to every campaign, ad set, and ad in your account.
Account Name: What you will call your account. This can be anything you like and does not affect performance . However, it is recommended that it be short, sweet, and easy to use later in case technical support needs to intervene.
Billing Information : How teacher database you choose to charge Google.
Time Zone: The time zone you want to set as the default for your account. Note: Ad scheduling will automatically adjust to the time zone you select at the account level.
Auto-tagging: A required setting for conversion tracking that adds a GCLID ( Google Click ID ) parameter to your URLs.
Advertising Suggestions: Whether you choose to have Google's advertising recommendations applied automatically (this can be changed at any time).
Account Status: Whether your account is enabled, disabled, or restricted in any way.
Account-Level Tracking Template: Additional information you want to include in URLs to attribute the source of an individual ad click, as a UTM parameter.
Conversions : What actions you choose to track to measure PPC effectiveness.
Attribution model: How these actions will be counted. We talk about the attribution model here.
Message Reporting: How you will track messages (if you use message extensions ).
Call Reporting: How you will track calls (if you use call extensions, location extensions, or call announcements).
Linked accounts: Any additional products you link to Google Ads for data, such as Google Analytics or Zapier .
Available not only here, but also at other account levels: Negative keywords (keywords that you don't want your ads to show for), shared budgets, account-level ad extensions, inventory type, excluded content , excluded types and labels, automated rules, scripts .
Account Name: What you will call your account. This can be anything you like and does not affect performance . However, it is recommended that it be short, sweet, and easy to use later in case technical support needs to intervene.
Billing Information : How teacher database you choose to charge Google.
Time Zone: The time zone you want to set as the default for your account. Note: Ad scheduling will automatically adjust to the time zone you select at the account level.
Auto-tagging: A required setting for conversion tracking that adds a GCLID ( Google Click ID ) parameter to your URLs.
Advertising Suggestions: Whether you choose to have Google's advertising recommendations applied automatically (this can be changed at any time).
Account Status: Whether your account is enabled, disabled, or restricted in any way.
Account-Level Tracking Template: Additional information you want to include in URLs to attribute the source of an individual ad click, as a UTM parameter.
Conversions : What actions you choose to track to measure PPC effectiveness.
Attribution model: How these actions will be counted. We talk about the attribution model here.
Message Reporting: How you will track messages (if you use message extensions ).
Call Reporting: How you will track calls (if you use call extensions, location extensions, or call announcements).
Linked accounts: Any additional products you link to Google Ads for data, such as Google Analytics or Zapier .
Available not only here, but also at other account levels: Negative keywords (keywords that you don't want your ads to show for), shared budgets, account-level ad extensions, inventory type, excluded content , excluded types and labels, automated rules, scripts .