Google Ads Conversion Value Options
Posted: Sun Jan 05, 2025 9:56 am
Conversion Name: Give your conversion a meaningful name. For example, “Digital Package Sale,” “Newsletter Signup.” Next, you’ll need to choose how you want to handle the conversion value. Value: This refers to the monetary value of the conversion. In other words, the value to your business if a specific conversion was driven by your Google Ads. Here are a few tips to help you set it up correctly:
If you're creating a conversion to track the number of people who sign up for your email list, use the first option, "Use the same value for each conversion."
If you are creating a conversion to track sales, use the second option, "Use a different value for each conversion." Below, we'll look at how to set up the tracking code to "pass" the sale value to Google Ads.
Count: This is how many conversions you want to track per click . Leave it at Every and move on to the next setting.
Click Conversion Window : This value is the number of days you want a conversion to be counted from the time someone first interacts with your ad. For example, if you set the value to 30 days, it means that if a user clicks on your ad and converts within 30 days, you will see it in your reports as a conversion. If the truemoney database conversion occurs after 30 days, it will not be recorded in Google Ads. The value you set depends on how many days it takes on average for a customer to convert. 30 days is a good value for most cases, but you can change it to suit your business goals. View Conversion Window: The number of days you want a conversion to be counted from the time someone first saw your ad but did not interact with it. For example, you may have a search campaign running that targets specific keywords . Someone searching for relevant terms on Google sees your ad, then visits your site and converts (without clicking your ad). The problem with "viewthrough conversions" is that you can't know for sure if the conversion happened because of your ad or because of some other factor. So set this to the minimum - 1 day. Include in 'Conversions': Set to "Yes" if you want this specific conversion to be included in your reports . If you set it to "No", conversions will still be recorded, but they will show up in the "All Conversions Column" in your reports. For ALL conversions that you want to optimize your campaigns for, set this column to "YES". For conversions that you want to track but aren't critical to optimize for, set it to "NO". Attribution Model: Set to "Last Click". This basically determines how much credit each click gets for your conversions. After you create your first conversion, you should repeat the process of creating a conversion definition for each action you want to track.
If you're creating a conversion to track the number of people who sign up for your email list, use the first option, "Use the same value for each conversion."
If you are creating a conversion to track sales, use the second option, "Use a different value for each conversion." Below, we'll look at how to set up the tracking code to "pass" the sale value to Google Ads.
Count: This is how many conversions you want to track per click . Leave it at Every and move on to the next setting.
Click Conversion Window : This value is the number of days you want a conversion to be counted from the time someone first interacts with your ad. For example, if you set the value to 30 days, it means that if a user clicks on your ad and converts within 30 days, you will see it in your reports as a conversion. If the truemoney database conversion occurs after 30 days, it will not be recorded in Google Ads. The value you set depends on how many days it takes on average for a customer to convert. 30 days is a good value for most cases, but you can change it to suit your business goals. View Conversion Window: The number of days you want a conversion to be counted from the time someone first saw your ad but did not interact with it. For example, you may have a search campaign running that targets specific keywords . Someone searching for relevant terms on Google sees your ad, then visits your site and converts (without clicking your ad). The problem with "viewthrough conversions" is that you can't know for sure if the conversion happened because of your ad or because of some other factor. So set this to the minimum - 1 day. Include in 'Conversions': Set to "Yes" if you want this specific conversion to be included in your reports . If you set it to "No", conversions will still be recorded, but they will show up in the "All Conversions Column" in your reports. For ALL conversions that you want to optimize your campaigns for, set this column to "YES". For conversions that you want to track but aren't critical to optimize for, set it to "NO". Attribution Model: Set to "Last Click". This basically determines how much credit each click gets for your conversions. After you create your first conversion, you should repeat the process of creating a conversion definition for each action you want to track.