Optimizing Facebook Ad Images
Posted: Sun Jan 05, 2025 10:06 am
When creating pay-per-click ads, it can be tempting to focus your efforts on the technical elements of your campaign and treat the content as an afterthought. But content can have a huge impact on the performance of your Facebook ad campaign. The images you use are critical. Create Facebook ads that match your overall brand style so that people immediately recognize them as yours. This is especially important if your target audience is people who have already engaged with your content. Look at how the Chili Piper ad below matches the colors, font, and logo used on the landing page . It’s instantly recognizable to people familiar with the brand.
optimized facebook ad image
Likewise, if you plan to feature a product carousel, choose images that show your product in the best light. Metrixlab has found that optimized images can increase sales by 10%-30%.
Optimize your ad copy
Creating great copy is key facebook database to making sure your ads convert. The copy, headline, and call to action all work together to influence how well your ads perform. One of the best strategies you can use early on is to think of a dream or nightmare scenario for the people you’re targeting. Then show how your product can help them achieve or avoid those scenarios. The ad below for the Freeletics workout app demonstrates dream scenario copywriting with the line, “I get fit in just 15 minutes a day.” If you’re trying to get fit, that’s exactly what you want to hear.
optimized facebook ad image
Likewise, if you plan to feature a product carousel, choose images that show your product in the best light. Metrixlab has found that optimized images can increase sales by 10%-30%.
Optimize your ad copy
Creating great copy is key facebook database to making sure your ads convert. The copy, headline, and call to action all work together to influence how well your ads perform. One of the best strategies you can use early on is to think of a dream or nightmare scenario for the people you’re targeting. Then show how your product can help them achieve or avoid those scenarios. The ad below for the Freeletics workout app demonstrates dream scenario copywriting with the line, “I get fit in just 15 minutes a day.” If you’re trying to get fit, that’s exactly what you want to hear.