How growth marketing differs from growth hacking
Posted: Tue Jan 07, 2025 6:21 am
There is another concept used by marketers - growth hacking. The goal of growth hacking in marketing is rapid development with the help of atypical, in most cases low-budget formats: promotions, special offers.
Growth hackers seek out loopholes and unique opportunities for rapid company development, often ignoring traditional marketing channels.
Growth marketing is a more systematic and comprehensive morocco whatsapp phone number tool. It includes elements of growth hacking, but is not limited to them. Growth hacker marketers use classic and non-standard promotion formats, focusing on long-term sustainable development, paying great attention to analytics, as well as results that can be actually measured.
Main differences :
Time frame: growth hacking is about scaling quickly, while growth marketing can take longer to develop.
Funnel coverage: Growth hacking focuses primarily on acquiring customers/users. Growth marketing, on the other hand, is about almost every step of the funnel.
Analytics: this aspect is the one that growth marketing pays the most attention to. It looks at finding patterns and working with conclusions.
Approach to experiments: growth hacking often develops on a “hit or miss” basis. But its “brother” strives for greater structure.
Responsibilities of a Growth Marketer
A specialist in this field works within a broad profile, and his responsibilities include the following points:
Data/metrics analytics: monitoring key performance indicators (ability to evaluate the result of a hypothesis in one working day by digitizing it) and identifying points for scaling.
Developing and testing hypotheses: generating ideas that can potentially make a product more popular and a promotion strategy more profitable.
AB tests: conducting experiments that will help make the sales funnel more effective.
Working with acquisition channels: this is about finding and adapting tools in your business that will help you attract customers in the most effective way.
Conversion development: at all stages of the user journey to increase it.
Collaboration with other departments: this should be a very good connection. As they say, one in the field is not a warrior.
On topic. How to organize effective B2B marketing
Growth hackers seek out loopholes and unique opportunities for rapid company development, often ignoring traditional marketing channels.
Growth marketing is a more systematic and comprehensive morocco whatsapp phone number tool. It includes elements of growth hacking, but is not limited to them. Growth hacker marketers use classic and non-standard promotion formats, focusing on long-term sustainable development, paying great attention to analytics, as well as results that can be actually measured.
Main differences :
Time frame: growth hacking is about scaling quickly, while growth marketing can take longer to develop.
Funnel coverage: Growth hacking focuses primarily on acquiring customers/users. Growth marketing, on the other hand, is about almost every step of the funnel.
Analytics: this aspect is the one that growth marketing pays the most attention to. It looks at finding patterns and working with conclusions.
Approach to experiments: growth hacking often develops on a “hit or miss” basis. But its “brother” strives for greater structure.
Responsibilities of a Growth Marketer
A specialist in this field works within a broad profile, and his responsibilities include the following points:
Data/metrics analytics: monitoring key performance indicators (ability to evaluate the result of a hypothesis in one working day by digitizing it) and identifying points for scaling.
Developing and testing hypotheses: generating ideas that can potentially make a product more popular and a promotion strategy more profitable.
AB tests: conducting experiments that will help make the sales funnel more effective.
Working with acquisition channels: this is about finding and adapting tools in your business that will help you attract customers in the most effective way.
Conversion development: at all stages of the user journey to increase it.
Collaboration with other departments: this should be a very good connection. As they say, one in the field is not a warrior.
On topic. How to organize effective B2B marketing