Organizational culture transformation

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Cross-department integration and management platform CAAC
The final aspect of digital transformation, and the most overlooked, is the transformation of organizational culture.

Successful transformation of internal processes and business models relies on employee buy-in and collaboration among employees. Only when employees agree that transformation is important and believe that introducing new tools and embracing new changes can bring significant benefits can the entire company and cross-departments embrace digital transformation.

Transformation of organizational culture and even employee mindset sounds scary. In practice, however, organizations and tools can guide the shaping of culture and identity.

The second paragraph of this article mentions the transition from the marketing funnel to the flywheel model. Such a change in thinking and model requires the cooperation and integration of malaysia whatsapp phone number marketing, sales (business), and customer service. Taking a jewelry brand as an example, there may be marketing staff, sales staff, and customer service staff in direct contact with consumers within the brand.

Consumers see the advertisements placed by marketer A through their mobile phones, and are then directed to the official LINE account or store to purchase goods with salesperson B. After shopping, they contact customer service staff C through LINE. During the process, the three people at ABC did not synchronize information about the same consumer, which led to increased communication costs and potentially inconsistent consumer experiences.

The core of digital transformation is consumer-centric. The CAAC developed by Crescendo Labs is a dialogue platform that facilitates cross-department collaboration within the enterprise. Currently, CAAC can integrate multiple official LINE accounts and allow multiple different employees to log in to the same backend with different accounts. It is very convenient in management and information synchronization, and can also display the focus tags that marketers put on consumers on the same interface. This has significant savings in communication costs and operational processes, and is a good tool to promote digital transformation of organizations and cultures. ( Click me to see the complete functions of CAAC )